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Salesforce Marketing-Cloud-Consultant는 Salesforce Marketing Cloud 솔루션을 구현하는 전문가를 보유한 전문가를 위해 설계된 인증 시험입니다. 이 시험은 마케팅 자동화 도구에 대한 지식을 보유하고 있으며이를 사용하여 조직을위한 효과적인 마케팅 전략을 개발할 수있는 개인을 대상으로합니다. 인증은 Salesforce Marketing Cloud를 사용하여 마케팅 캠페인을 구현하고 관리하는 데 필요한 지식과 기술을 검증합니다.
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Salesforce Marketing-Cloud-Consultant 자격증 시험은 마케팅 클라우드에서의 지식과 기술을 검증하고자 하는 전문가들을 위해 설계되었습니다. 이 자격증 시험은 비즈니스 요구 사항을 충족하는 마케팅 클라우드 솔루션을 디자인하고 구현하는 후보자의 능력을 테스트합니다. 이 시험은 데이터 관리, 세분화, 자동화, 개인화, 이메일 마케팅, 모바일 마케팅 및 소셜 미디어 마케팅과 같은 다양한 주제를 다룹니다. 이 자격증은 마케팅 전문가들이 경력 기회를 향상시키고 마케팅 클라우드에서의 전문성을 증명하고자 하는 경우 이상적입니다.
최신 Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant 무료샘플문제 (Q27-Q32):
질문 # 27
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. MobileConnect Demographics
- B. Population in Contact Builder
- C. Profile Attributes.
- D. Data Designer Attribute Group
정답:A
설명:
Explanation
MobileConnect Demographics is a data source that is supported to personalize SMS messages. MobileConnect Demographics is a system-generated attribute group that contains information about mobile subscribers, such as phone number, locale, status, keyword, and source. This information can be used to insert personalization strings or AMPscript variables into SMS messages. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_demographics.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_personalize_an_sms_message.htm&type=5
질문 # 28
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Create a new business unit for the new brand.
- B. Implement a new SSL Certificate for the new brand.
- C. Request a second SAP for the existing business unit.
- D. Request a Private Domain to be added to the existing business unit.
정답:D
설명:
Explanation
A Private Domain is an email address that is separate from the main domain and allows for the creation of campaign-specific email addresses, which can then be used to target distinct audiences. This would allow Northern Trail Outfitters to create emails and landing pages specific to each brand without having both brands associated with the same domain, thus preventing any overlap or confusion between the two. Additionally, a Private Domain can help ensure deliverability and compliance, as it allows for more granular control over the sending domain.
질문 # 29
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers
- A. Introduce more identity verification steps in check out process.
- B. Increase the use of dynamic content in emails.
- C. Increase volume of emails to a wider audience.
- D. Adopt a Cart Abandonment Email Campaign.
정답:B,D
질문 # 30
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A. Salesforce Data Entry Source on the Contact Object
- B. Salesforce Data Entry Source on the Account Object
- C. Welcome Email Configuration on the Account Object
- D. Salesforce Campaign Entry Source on the Lead Object
정답:A
설명:
Explanation
To initiate sends when contacts for select accounts are created, Northern Trail Outfitters should use a Salesforce Data Entry Source on the Contact Object. A Salesforce Data Entry Source is a feature that allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as contacts or accounts. Using a Salesforce Data Entry Source on the Contact Object will allow Northern Trail Outfitters to trigger sends when a contact record is created for a specific account. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
질문 # 31
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- B. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- C. Journey Builder Transactional Send Journey.
- D. Journey Builder multi-step journey with an API entry event and a decision split.
정답:D
설명:
Explanation
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5
질문 # 32
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