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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 2: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails
Topic 3: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content
Topic 5: Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules
Topic 6: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q123-Q128):

NEW QUESTION # 123
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
B. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
C. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
D. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

Answer: B

NEW QUESTION # 124
How many variations of Dynamic Content it is possible to create

A. 0
B. A-Z (25)
C. A-C (3)
D. A/B (2)

Answer: B

NEW QUESTION # 125
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. Disable autoresponder emails on this form
B. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C. PI Enable explicit bot protecting using reCAPTCHA
D. Include "Not you?" link to allow visitors to reset the form

Answer: B,C,D

NEW QUESTION # 126
Select all available User Email Preferences

A. Send daily prospect activity emails (for my prospects)
B. Send daily prospect assignment emails
C. Send daily visitor activity emails
D. Send starred prospect activity alerts
E. Send monthly inactive automations report email
F. Send daily visitor assignment emails
G. Send weekly inactive automations report email
H. Send weekly search marketing email (sent on Mondays)
I. Send daily prospect activity emails (for all prospects)
J. Send weekly search marketing email (sent on Fridays)
K. Send an email when a prospect is assigned

Answer: A,B,C,D,E,H,I,K

NEW QUESTION # 127
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 128
......

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