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| Section | Objectives |
|---|
| Marketing Automation | - Engagement Programs
- 1. Engagement Studio program design
- 2. Automation rules and triggers
|
| Email Marketing | - Email Creation and Delivery
- 1. Email templates and content creation
- 2. Deliverability and compliance
|
| Reporting and Analytics | - Performance Measurement
- 1. ROI and attribution reporting
- 2. Campaign reporting
|
| Maintenance and Best Practices | - System Optimization
- 1. Integration best practices
- 2. Data hygiene and governance
|
| Prospect Management | - Data Model and Segmentation
- 1. Dynamic and static lists
- 2. Prospects, lists, and tags
- Lead Lifecycle Management
- 1. Scoring and grading
- 2. Lifecycle stages and assignment rules
|
| Account Engagement Administration | - Configuration and Setup
- 1. Business Unit setup and hierarchy
- 2. Connector setup with Salesforce CRM
- 3. User roles and permissions
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q242-Q247):
NEW QUESTION # 242
How many Scoring Categories is it possible to create
Answer: B
NEW QUESTION # 243
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Export the form submission report and import, assigning to the correct user upon import.
- B. Create a completion action on the "Request a Demo" form with the action to assign to user.
- C. Run an automation rule to assign based on the "Request a Demo" submission and State field.
- D. Add a completion action on the form to notify Admin, who manually assigns the prospect.
Answer: C
NEW QUESTION # 244
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
- A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
- B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
- C. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
- D. CNAME > Email Authentication > Email templates > Lists > Engagement program
Answer: D
NEW QUESTION # 245
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?
- A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list. - B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
- C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
- D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
Answer: A
NEW QUESTION # 246
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Delete all data from the Sandbox org
- B. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
- C. Rename the Salesforce connector for the Sandbox org
- D. Create a new Salesforce Connector for the Production org
- E. Unverified and delete the Salesforce connector for the Sandbox org
Answer: B,D,E
NEW QUESTION # 247
......
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