New Exam MCAE-Con-201 Exercise | Professional MCAE-Con-201 Sample Questions Pdf: Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Automation- Engagement Programs
  • 1. Engagement Studio program design
    • 2. Automation rules and triggers
      Email Marketing- Email Creation and Delivery
      • 1. Email templates and content creation
        • 2. Deliverability and compliance
          Reporting and Analytics- Performance Measurement
          • 1. ROI and attribution reporting
            • 2. Campaign reporting
              Maintenance and Best Practices- System Optimization
              • 1. Integration best practices
                • 2. Data hygiene and governance
                  Prospect Management- Data Model and Segmentation
                  • 1. Dynamic and static lists
                    • 2. Prospects, lists, and tags
                      - Lead Lifecycle Management
                      • 1. Scoring and grading
                        • 2. Lifecycle stages and assignment rules
                          Account Engagement Administration- Configuration and Setup
                          • 1. Business Unit setup and hierarchy
                            • 2. Connector setup with Salesforce CRM
                              • 3. User roles and permissions

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q242-Q247):

                                NEW QUESTION # 242
                                How many Scoring Categories is it possible to create

                                Answer: B


                                NEW QUESTION # 243
                                LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
                                * The prospects must be located in Georgia or Florida.
                                * The prospects must submit their "Request a Demo" form.
                                When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
                                How should LenoxSoft automate assigning these leads?

                                Answer: C


                                NEW QUESTION # 244
                                During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

                                Answer: D


                                NEW QUESTION # 245
                                Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

                                Answer: A


                                NEW QUESTION # 246
                                LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

                                Answer: B,D,E


                                NEW QUESTION # 247
                                ......

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