100% Pass Quiz Marketing-Cloud-Account-Engagement-Specialist Salesforce Marketing Cloud Account Engagement Specialist Marvelous New Dumps Questions

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
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| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
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| Available Languages: | English |
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| Real Exam Qty: | 60 |
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| Exam Duration: | 105 minutes |
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| Exam Price: | USD 200 |
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| Passing Score: | 68% |
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| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
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| Certificate Validity Period: | Maintenance required with each release cycle |
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| Exam Format: | Multiple Choice, Multiple Select |
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| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions |
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| Exam Way: | Online (Proctored) or Onsite (Proctored) at a testing center |
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| Pre Condition: | Salesforce Certified Administrator credential is recommended but not required. |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
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>> Marketing-Cloud-Account-Engagement-Specialist New Dumps Questions <<
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| Topic | Details |
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| Topic 1 | - Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
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| Topic 2 | - Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
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| Topic 3 | - Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
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| Topic 4 | - Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
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| Topic 5 | - Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q112-Q117):
NEW QUESTION # 112
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
- A. Contact Accounts
- B. Lead Accounts
- C. Persons Accounts
Answer: A
Explanation:
Explanation
By default, Marketing Cloud Account Engagement will sync with contact accounts in Salesforce. Contact accounts are the standard account type in Salesforce, where each account can have multiple contacts related to it. Marketing Cloud Account Engagement can sync with contact accounts and their related contacts, leads, and opportunities. However, Marketing Cloud Account Engagement can also sync with person accounts in Salesforce, if they are enabled in your org. Person accounts are a special account type in Salesforce, where each account is also a contact. Marketing Cloud Account Engagement can sync with person accounts and their related opportunities, but not with leads. To sync with person accounts, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement. For more details -> 121314
NEW QUESTION # 113
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
- A. Prospects will skip steps to start the program on the same steps the existing prospects are on.
- B. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
- C. Prospects will not begin the program until all existing prospects reach an end step.
- D. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
Answer: B
Explanation:
Explanation
When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed. This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1. References: 1: [Engagement Studio FAQ]
NEW QUESTION # 114
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
- A. All prospects in the program
- B. All prospects on the recipient list
- C. All prospects new to the program
- D. All prospects on the suppression list
Answer: C
Explanation:
The prospects that will process through the new step once the program is started again are all prospects new to the program. When a user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program, the new step will apply only to the prospects who enter the program after the program is resumed. The prospects who are already in the program will not go back to the new step, but will continue from their current position in the program. This is because a non- repeating engagement studio program allows prospects to go through the program only once and does not allow them to repeat any steps or actions. Therefore, the new step will not affect the prospects who have already processed through the program7. Option A is not correct because not all prospects on the recipient list will process through the new step once the program is started again. The recipient list is the list of prospects who are eligible to enter the program. However, some of the prospects on the recipient list might have already entered and completed the program before the new step was added. Those prospects will not process through the new step, as they have already exited the program7. Option B is not correct because not all prospects in the program will process through the new step once the program is started again. The prospects in the program are the prospects who have entered the program and are either active or paused in the program.
However, some of the prospects in the program might have already passed the position where the new step was added. Those prospects will not process through the new step, as they have already moved forward in the program7. Option D is not correct because none of the prospects on the suppression list will process through the new step once the program is started again. The suppression list is the list of prospects who are excluded from entering the program. The suppression list can be used to prevent prospects who are already customers, competitors, or partners from receiving marketing emails. The prospects on the suppression list will never enter or process through the program, regardless of the new step
NEW QUESTION # 115
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
- A. %%form%%
- B. %%content%%
- C. %%tittle%%
- D. %%name%%
- E. %%description%%
Answer: B,C,E
Explanation:
Explanation
The three variable tags that can be used on layout templates for landing pages are %%description%%,
%%title%%, and %%content%%. A layout template is a reusable HTML template that defines the structure and style of your landing pages. A variable tag is a placeholder that allows you to insert dynamic content into your layout template, such as the landing page title, description, or form. You can use variable tags to customize your layout template for different landing pages, without having to edit the HTML code every time.
NEW QUESTION # 116
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
- A. A completion action on the form submission
- B. A dynamic list used to send list emails using the email template
- C. An automation rule with a Match Any match type
- D. An automation rule with a Match All match type
Answer: D
Explanation:
According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value. References: Salesforce documentation
NEW QUESTION # 117
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