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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Architecture	16%	- Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis
Topic 2: Messaging	11%	- Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy
Topic 3: Account Configuration	12%	- Reply Mail Management setup and resolution - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Sender Authentication Package implementation
Topic 4: Integration	20%	- Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting
Topic 5: Data Modeling and Management	21%	- Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts
Topic 6: Automation	20%	- Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q96-Q101):

NEW QUESTION # 96
What is true about custom redirects?

A. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
B. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
C. When a visitor converts to a prospect completion actions on a custom redirect will trigger
D. Custom redirects are great for linking to files or pages you do not host.

Answer: A,D

NEW QUESTION # 97
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
C. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

Answer: A

NEW QUESTION # 98
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
B. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

Answer: A

NEW QUESTION # 99
A customer wants to report on 'Not Sent' contacts in Journey Builder. Which method should be used?

A. Use the standard report 'Subscribers Not Sent to'.
B. Query the _sent Data View for the contact's send status.
C. Use an automation with Tracking Extract.
D. Create an Analytics Builder Discover report.

Answer: C

Explanation:
Tracking Extract Activity in Automation Studio can pull detailed send status data, including `Not Sent' reasons (bounces, held status, validation errors).
From the extracted tracking file, you can create reports or data extensions specifically identifying Not Sent contacts.

NEW QUESTION # 100
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? (Choose 3 answers)

A. Will the data file be placed on the SFTP at the same time daily?
B. Is the data file a delta or a historical file?
C. Will the file have more than 5,000 rows?
D. Does someone need to be notified if an error happens on import?
E. Does the data extension have a data relationship?

Answer: A,B,D

Explanation:
Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).
Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).
Error notification is critical to quickly address any issues with file import (E).

NEW QUESTION # 101
......

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