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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
Personalizing the Prospect Experience	8%	- Create personalized experiences across channels - Use dynamic content and custom assets - Ensure consent and data privacy compliance
Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Account Configuration	20%	- Set up Salesforce Connector and data synchronization - Implement data management and compliance policies - Manage business units, user roles, and permissions - Configure account settings, security, and governance
Email Marketing	10%	- Manage templates, assets, and content libraries - Apply email marketing best practices and deliverability standards - Design compliant and effective email campaigns
Lead Management	14%	- Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models
Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic
Evaluation and Strategy	17%	- Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap - Assess existing systems and integration points

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q23-Q28):

NEW QUESTION # 23
What is true about page actions? [Choose three answers]

A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. You cannot use auto responder emails with page actions.
C. It is possible to use URL wildcard by adding * to the end of the URL.
D. You cannot set the prospect's source campaign with page actions.

Answer: A,B,C

NEW QUESTION # 24
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
C. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
D. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

Answer: A

NEW QUESTION # 25
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
B. Cookies will always expire after 10 years
C. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
D. The code is generated from a Salesforce campaign

Answer: A,C

NEW QUESTION # 26
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A. A+
B. D
C. F
D. F-
E. A

Answer: B,D

NEW QUESTION # 27
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect replied to an email
B. Prospect was deleted by a user
C. Prospect unsubscribed from an email
D. Prospect viewed a landing page

Answer: C,D

NEW QUESTION # 28
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