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| Section | Objectives |
|---|---|
| Business Analysis Practice | - Understanding the Strategic Context
|
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問題 #25
The customer journey map below was created for Eyes 4'U. a chain of high street opticians This shows the journey of a person who is 67 years old and retired with a limited pension and active social life What are the MOST LIKELY statements to be in Box F and Box 6?
答案：C
解題說明：
Explanation
A customer journey map is a visual representation of the steps and emotions that a customer goes through when interacting with a product or service. It helps to identify the pain points and opportunities for improvement in the customer experience. A customer journey map typically consists of the following elements: stages, actions, thoughts, feelings, touchpoints and opportunities. Therefore, option A is the correct answer, as it matches the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer at the stage of choosing a frame. The feeling is concern at cost, as the customer is worried about the price of the frames and lenses. Box 6 represents the opportunity for improvement at the stage of selecting lenses. The opportunity is to provide clearer information on options and pricing, as this would help the customer to make an informed decision and reduce their anxiety. Option B is not a correct answer, as it does not match the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer, not an opportunity for improvement. Box 6 represents an opportunity for improvement, not a feeling of the customer. Option C is not a correct answer, as it does not match the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer, not an opportunity for improvement. Box 6 represents an opportunity for improvement, not a feeling of the customer.
Option D is not a correct answer, as it does not match the elements of the customer journey map for Box F and Box 6. Box F represents the feeling of the customer, not an opportunity for improvement. Box 6 represents an opportunity for improvement, not a feeling of the customer.
References: BCS Practitioner Certificate in BAP Specimen, page 23.
問題 #26
A company has decided to change one of its financial Key Performance indicators (KPIs). It has traditionally measured profit through its gross profit margin, however, it now wishes to measure It through it Return on Capital Employed (ROCE).
The following activities are on the consensus Business Activity Model (BAM) a) Take control action b) Monitor performance targets c) Define performance targets.
d) Define target customers
Which of these would the event 'amend KPI' affect?
答案：D
解題說明：
The event 'amend KPI' would affect the activity 'define performance targets', as the company would need to change its current performance target of gross profit margin to ROCE. The other activities would not be directly affected by this event, as they are either related to monitoring or defining other aspects of the business. Therefore, option A is the correct answer.
Reference:
10 types of business events and their basic functions | Indeed.com UK
7 Types of Corporate Events [+ Virtual Event Ideas] - HubSpot Blog
問題 #27
John has been working on a business case for opening up the overseas market to new products He has been asked to document the risks What SHOULD he do to ensure they are appropriately recorded? Select the TWO that apply
答案：A,E
解題說明：
A risk is an uncertain event or condition that, if it occurs, has a positive or negative effect on one or more project objectives. To ensure that risks are appropriately recorded, they should be documented in a consistent and structured way, such as using a RAID log (Risks, Assumptions, Issues and Dependencies). A RAID log should include information such as the risk description, impact, probability, source, owner, mitigation actions, status and date. Therefore, options B and C are essential for recording risks, as they help to identify where the risk originates from and who is responsible for managing it. Option A is not relevant to recording risks, as it is the name of the tool used to document them. Option D and E are not relevant to recording risks, as they relate to the countermeasures or actions taken to address them, not the risks themselves.
問題 #28
Fund42morrow Group is considering setting up a new company in the group to offer an innovative investment scheme aimed at encouraging people under 18 to save for their future. It has identified that the proposed new company must have regulatory approval and significant investment.
In which area of Porter's Five Forces model would a competitor record this activity?
答案：C
解題說明：
In Porter's Five Forces, "Threat of new entrants" assesses how easy it is for new organisations to enter an industry and compete, and it focuses heavily on barriers to entry. The business analysis text explains that new entrants are more likely to move into a market if it looks attractive and the barriers to entry are low, and it lists typical barriers created by incumbents or inherent in the domain. These include (among others) substantial investment required and other structural constraints that make entry difficult.
In the scenario, Fund42morrow's proposed new under-18 investment scheme requires regulatory approval and significant investment. Both are classic barriers to entry. Regulatory approval acts as a gatekeeper constraint: a new firm cannot legally operate until it satisfies the regulator's requirements, which can slow entry, increase cost, and raise compliance risk. Significant investment is explicitly highlighted in the text as a barrier because a new entrant may struggle to obtain sufficient funds to compete effectively.
A competitor analysing this situation would therefore record Fund42morrow's activity under Threat of new entrants, since it describes a potential new competitor entering the market and the barriers (approval and capital) that influence whether entry is feasible and how strong that competitive threat could become.
問題 #29
During a project meeting, a key stakeholder with high interest and high power over the project proposes a new software feature that they would urgently like included in scope. This feature hasn't been discussed before.
What is the most appropriate action to take as the meeting facilitator?
答案：C
解題說明：
The documentation defines a workshop/meeting as a facilitated session with a prepared agenda, where the facilitator elicits information and views, and where actions and decisions are recorded. In addition, stakeholders with high power and high interest are described as key players who require positive, active management, including frequent meetings and discussions about the direction the project is taking.
Given that context, the most appropriate response is to allow the stakeholder to explain the proposed feature and its potential impact, while capturing the details. This ensures the facilitator is actively managing a high power/high interest stakeholder (rather than shutting them down), and it also supports good governance by making sure the idea is captured clearly enough to be assessed properly later (e.g., as a change request or option).
Option A is better than ignoring the point entirely, but it risks appearing dismissive and could undermine engagement with a key stakeholder. Option B captures notes but fails to explore impact, which may be critical when the request is "urgent." Option D is inappropriate because it disregards input from a stakeholder who can significantly affect the project.
Therefore, C best balances facilitation discipline (capturing information and controlling the meeting) with effective stakeholder management for high influence stakeholders.
問題 #30
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