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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Journey optimization 3. Event-based triggers
Topic 2: Message Design and Content	- Email and template design 1. Dynamic content and personalization 2. Template creation and management 3. Content testing and validation
Topic 3: Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Navigation and setup basics 3. Responsys account structure
Topic 4: Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. A/B testing analysis 3. Reports and dashboards
Topic 5: Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Multichannel campaign orchestration 3. Email campaign setup
Topic 6: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Profile lists and extensions 3. Segmentation rules and filters
Topic 7: Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Spam compliance and regulations 3. Sender reputation management

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q35-Q40):

NEW QUESTION # 35
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
C. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

Answer: C

NEW QUESTION # 36
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A. ORA Variable
B. Get Data Variable
C. Custom SQL Variable
D. Entry Tracking Variable
E. Temporary Value Variable

Answer: C

NEW QUESTION # 37
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <div>
B. <dynamicregion>
C. <br>
D. <td>

Answer: A,C

NEW QUESTION # 38
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C. The purchase transaction is attributed to both email campaigns.
D. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

Answer: D

NEW QUESTION # 39
A third-party system export of data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A. Discuss with the team that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
B. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
C. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
D. Create an Import Supplemental Table job in Responsys for this file.

Answer: A

NEW QUESTION # 40
......

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