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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Automation- Engagement Programs
  • 1. Automation rules and triggers
    • 2. Engagement Studio program design
      Email Marketing- Email Creation and Delivery
      • 1. Email templates and content creation
        • 2. Deliverability and compliance
          Maintenance and Best Practices- System Optimization
          • 1. Data hygiene and governance
            • 2. Integration best practices
              Reporting and Analytics- Performance Measurement
              • 1. ROI and attribution reporting
                • 2. Campaign reporting
                  Prospect Management- Data Model and Segmentation
                  • 1. Dynamic and static lists
                    • 2. Prospects, lists, and tags
                      - Lead Lifecycle Management
                      • 1. Scoring and grading
                        • 2. Lifecycle stages and assignment rules
                          Account Engagement Administration- Configuration and Setup
                          • 1. User roles and permissions
                            • 2. Connector setup with Salesforce CRM
                              • 3. Business Unit setup and hierarchy

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q255-Q260):

                                NEW QUESTION # 255
                                LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
                                What process would accomplish this in Marketing Cloud Account Engagement?

                                Answer: A


                                NEW QUESTION # 256
                                Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

                                Answer: A


                                NEW QUESTION # 257
                                What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

                                Answer: D


                                NEW QUESTION # 258
                                Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

                                Answer: B


                                NEW QUESTION # 259
                                To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

                                Answer: D


                                NEW QUESTION # 260
                                ......

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