Salesforce MC-201最新試験情報、MC-201日本語版試験勉強法

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Administration & Governance- System Configuration
  • 1. Account Engagement settings and integrations
    - User Management
    • 1. Roles, permissions, and access control
      Topic 2: Lead Generation & Management- Prospect Management
      • 1. Lifecycle management and nurturing
        • 2. Segmentation lists and dynamic lists
          - Forms & Landing Pages
          • 1. Landing page creation and optimization
            • 2. Form handlers and conversion tracking
              Topic 3: Marketing Automation- Scoring & Grading
              • 1. Scoring models configuration
                • 2. Grading profiles and qualification rules
                  - Engagement Studio
                  • 1. Nurture campaign design
                    • 2. Automation rules and drip programs
                      Topic 4: Reporting & Analytics- Engagement Metrics
                      • 1. Email performance tracking
                        • 2. Campaign reporting and ROI analysis
                          - B2B Marketing Analytics
                          • 1. Dashboards and insights interpretation
                            Topic 5: Data Management & Integration- Salesforce CRM Sync
                            • 1. Field mapping and sync behavior
                              • 2. Data quality and deduplication
                                - Automation Data Handling
                                • 1. Importing/exporting prospect data
                                  • 2. Custom fields and segmentation logic
                                    Topic 6: Account Engagement Fundamentals- Platform Overview & Terminology
                                    • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                                      • 2. Lifecycle and engagement model

                                        >> Salesforce MC-201最新試験情報 <<

                                        MC-201日本語版試験勉強法 & MC-201学習関連題

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                                        Salesforce Certified Marketing Cloud Account Engagement Specialist 認定 MC-201 試験問題 (Q112-Q117):

                                        質問 # 112
                                        In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
                                        When would the program send the email to the prospect?

                                        正解:D

                                        解説:
                                        If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am


                                        質問 # 113
                                        What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?

                                        正解:C

                                        解説:
                                        Marketing Cloud Account Engagement sets cookies on visitors' browsers to track their activities. Cookies are small bits of text that a website leaves with the browser so the website can remember who the visitor is. Cookies are the most common method used to identify users online and provide a personalized browsing experience. Marketing Cloud Account Engagement uses cookies to track visitor behavior on the website, such as pages visited, forms submitted, or files downloaded. Marketing Cloud Account Engagement also uses cookies to associate visitors with prospects once they fill out a form or click on a tracked link in an email. Option A is not correct because UTM parameters are not set by Marketing Cloud Account Engagement, but by the marketer who creates the URL with query strings that indicate the source, medium, campaign, and other information of the traffic. Option B is not correct because tracking pixels are not set by Marketing Cloud Account Engagement, but by the email client that renders the email with a hidden image that sends a request to Marketing Cloud Account Engagement's server and records the open event. Option D is not correct because Google Analytics tracking code is not set by Marketing Cloud Account Engagement, but by the website owner who embeds the code on the website to collect and analyze web traffic data. Reference: The Ultimate Marketing Cloud Account Engagement Admin Guide to Web Tracking Cookies - The Spot, How to Run an A/B Test in Marketing Cloud Account Engagement: A Step by Step Guide (2022), The Basics of A/B Testing in Marketing Cloud Account Engagement - The Spot


                                        質問 # 114
                                        When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
                                        What could explain this discrepancy?

                                        正解:A

                                        解説:
                                        The possible explanation for the discrepancy between the total clicks and the unique clicks metrics in the report for a Marketing Cloud Account Engagement email is that prospects clicked the call-to-action link multiple times. The total clicks metric counts the total number of times that a link in an email was clicked by any prospect, regardless of how many times they clicked it. The unique clicks metric counts the number of unique prospects who clicked a link in an email, regardless of how many times they clicked it. Therefore, if a prospect clicked the same link more than once, it would increase the total clicks metric, but not the unique clicks metric. Prospects clicking the unsubscribe link, prospects being removed from the recipient list, or prospects being deleted are not possible explanations for the discrepancy, as they would not affect the click metrics4. Reference: 4: Email Metrics


                                        質問 # 115
                                        A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to bdr@lenoxsoft.com so their team of business development reps can field questions and schedule follow up demos.
                                        How should this be accomplished?

                                        正解:B

                                        解説:
                                        The best way to accomplish this scenario is to select General Address for the Custom Reply-To Address when sending the list email. This option allows the marketer to specify any email address as the reply-to address, regardless of the sender or the prospect owner. In this case, the marketer can enter bdr@lenoxsoft.com as the reply-to address, so that any prospect replies will be directed to the business development reps. Option A is not correct because selecting Specific User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a specific Marketing Cloud Account Engagement user. Option B is not correct because selecting General User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a general address that is not associated with any Marketing Cloud Account Engagement user. Option C is not correct because selecting Assigned User for the Custom Reply-To Address will not allow the marketer to direct the prospect replies to bdr@lenoxsoft.com, but only to the user who owns the prospect record. Reference: Email Sender Options: Leverage CRM User Lookup in MCAE (Marketing Cloud Account Engagement), How to Send an Email in Marketing Cloud Account Engagement: A Recipe | The DRIP - Salesforce Ben, Sender and Reply-To Options - Salesforce


                                        質問 # 116
                                        A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
                                        What is the recommended way to identify these prospects to export to .csv?

                                        正解:B

                                        解説:
                                        The recommended way to identify the prospects who purchased a certain product within the last year and export them to a .csv file is to create a segmentation rule based on the Product Name field. A segmentation rule is a one-time rule that matches prospects based on certain criteria and performs certain actions. You can create a segmentation rule that matches prospects who have the specific product name in the Product Name field and the action to export them to a .csv file. This way, you can get a one-time export of all the prospects who have the product name before it changes. An automation rule, a completion action, or a dynamic list are not suitable for this goal, as they are either recurring, real-time, or based on an activity, not a one-time export based on a field value. Reference [Segmentation Rules Overview]


                                        質問 # 117
                                        ......

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