Updated Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Questions In Three Formats

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Campaigns- Automation tools
  • 1. Automation rules and completion actions
    • 2. Engagement Studio programs
      Topic 2: Email Marketing and Engagement- Email creation and delivery
      • 1. Email templates and dynamic content usage
        • 2. Deliverability and sender reputation management
          Topic 3: Reporting and Administration- Analytics and system configuration
          • 1. User roles, permissions, and setup configuration
            • 2. Campaign reporting and ROI tracking
              Topic 4: Lead Management- Prospect lifecycle and grading/segmentation
              • 1. Lead qualification and scoring model configuration
                • 2. Sync behavior with Salesforce CRM
                  Topic 5: Account Engagement Fundamentals- Platform architecture and key concepts
                  • 1. Account Engagement (Pardot) objects and data model
                    • 2. Business units and org structure

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q24-Q29):

                      NEW QUESTION # 24
                      LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
                      What should their first step in Marketing Cloud Account Engagement?

                      Answer: C

                      Explanation:
                      https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                      Engagement_fields_create_custom_field.htm & type=5


                      NEW QUESTION # 25
                      Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

                      Answer: C,D


                      NEW QUESTION # 26
                      LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
                      What method should be used to only add valid email addresses to their list moving forward?

                      Answer: A


                      NEW QUESTION # 27
                      LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

                      Answer: B


                      NEW QUESTION # 28
                      LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
                      Which two actions should be taken to achieve this?
                      Choose 2 answers

                      Answer: A,D

                      Explanation:
                      https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                      Engagement_automation_page_actions.htm & type=5


                      NEW QUESTION # 29
                      ......

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