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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 2: Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates
Topic 3: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Topic 4: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Topic 6: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q11-Q16):

NEW QUESTION # 11
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A. D
B. A
C. F
D. A+
E. F-

Answer: A,E

NEW QUESTION # 12
Select available Webinar Scoring Rules

A. Webinar Registered
B. Webinar Invited
C. Webinar Refusal
D. Webinar Attended

Answer: A,B,D

NEW QUESTION # 13
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on accounts
B. Marketing data sharing rules on contact roles
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on prospects

Answer: C

NEW QUESTION # 14
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
D. Nothing will display

Answer: B

NEW QUESTION # 15
Is it possible to split Dynamic List to other Dynamic Lists?

A. True
B. False

Answer: B

NEW QUESTION # 16
......

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