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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Triggers7%- SOAP and REST API triggers
- Data extension and trigger management
- Event-driven automation
Topic 2: Interaction Studio8%- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
- Real-time interaction management
Topic 3: Journey Orchestration25%- Activities and decision splits
- Reporting and performance analysis
- Entry sources and audience evaluation
- Journey design and best practices
- Comparison between Datorama and Google Analytics
Topic 4: Ad Studio12%- Integration with advertising platforms
- Campaign management and optimization
- Audience targeting and segmentation
Topic 5: Mobile (SMS/Push)13%- MobileConnect features and capabilities
- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration
- MobilePush tools and functionalities
Topic 6: Social Studio10%- Social analytics and reporting
- Content management and moderation
- Social media publishing and engagement
Topic 7: Einstein for Marketing Cloud23%- Einstein Engagement Scoring
- AI-powered personalization and prediction
- Einstein Engagement Frequency
- Send Time Optimization
- Einstein Copy Insights

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Salesforce AP-214 Reliable Practice Materials: Marketing Cloud Advanced Cross Channel Accredited Professional - Prep4away Offers you Valid Sample Questions Pdf

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q23-Q28):

NEW QUESTION # 23
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

Answer: B,D,E


NEW QUESTION # 24
What user permission is required to configure SSO in social studio.

Answer: C

Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.


NEW QUESTION # 25
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

Answer: B


NEW QUESTION # 26
Where are Topic Profiles configured for use in Command Center?

Answer: D


NEW QUESTION # 27
How often are the Einstein Engagement Scoring scores updated for Email?

Answer: B


NEW QUESTION # 28
......

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