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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Aligning Cross-Channel Marketing with Business Objectives- Stakeholder management
- Goal setting
- Change management
Einstein for Marketing Cloud22.5%
Distributed Marketing
Leveraging Customer Data and Analytics for Personalization- Segmentation
- Predictive modeling
- Data management
Interaction Studio
Social Studio
Measuring and Reporting on Cross-Channel Marketing Performance- Data visualization
- Dashboarding
- KPI selection
Mobile (SMS/Push)
Ad Studio
Journey Orchestration
Integrating and Optimizing Marketing Campaigns Across Channels- API integrations
- Data synchronization
- Campaign automation
Triggers
Cross-Channel Marketing Strategies and Tactics- Channel selection
- Campaign planning
- Multi-touch attribution

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q94-Q99):

NEW QUESTION # 94
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

Answer: C,D


NEW QUESTION # 95
In beacon message, what does the field limit number of messages for a device' control?

Answer: A


NEW QUESTION # 96
Where would you add a topic profile

Answer: B

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.


NEW QUESTION # 97
How often are the Einstein Engagement Scoring models updated?

Answer: D


NEW QUESTION # 98
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Answer: A


NEW QUESTION # 99
......

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