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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Data model concepts (Contacts, Subscribers, Leads) 2. Marketing Cloud architecture overview
Topic 2: Data Management and Integration	- Data Extensions and Contact Builder 1. Data modeling and relationships 2. Import and extract activities - Integration concepts 1. Salesforce CRM integration 2. API integrations
Topic 3: Tracking, Reporting, and Optimization	- Optimization practices 1. Deliverability best practices 2. A/B testing concepts - Analytics and reporting 1. Campaign performance analysis 2. Email tracking metrics
Topic 4: Automation and Journey Orchestration	- Journey Builder 1. Journey configuration and entry sources 2. Decision splits and engagement steps - Automation Studio 1. Data extension automation processes 2. Automation workflows
Topic 5: Email Marketing and Content Creation	- Personalization and dynamic content 1. AMPscript basics 2. Dynamic content rules - Email Studio capabilities 1. Email design and content building 2. Content Builder assets and management

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q35-Q40):

NEW QUESTION # 35
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?

A. Web Analytics Connector
B. Data Studio
C. Audience Studio
D. Google Analytics 360

Answer: A

Explanation:
Web Analytics Connector allows you to capture website events (like a purchase or non-review event) and pass them back to Marketing Cloud.
You can use WAC to inject those contacts into Journey Builder automatically based on behavioral criteria.

NEW QUESTION # 36
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?

A. Configure Multi-Org settings to account for both production instances in Setup.
B. Update query activities that reference the new synchronized data extensions.
C. Rename and delete sandbox synchronized data extensions before connecting.
D. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.

Answer: D

Explanation:
When disconnecting an existing Salesforce org in a Multi-Org Marketing Cloud setup, you must manually remove all user mappings, attribute mappings, and tracking subscriptions tied to the original instance before connecting a new org. This ensures a clean reconnection without conflicts.

NEW QUESTION # 37
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The Country field has validation enabled and the updated field values did not match existing values.
B. The user who performed the import is not the assigned user listed on the remaining prospects.
C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

Answer: B,C

NEW QUESTION # 38
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Filter existing prospect records to see which custom fields have the most data.
B. Pull a report of the data they intend to use for segmentation purposes.
C. Ask their accounting team to review and select the five most helpful fields.
D. Review existing forms and landing pages to understand what data needs to be collected.

Answer: B,D

NEW QUESTION # 39
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use rendering test and send to Test List
B. Use individual email test
C. Use A/B test
D. Use multivariate test & Review email preview

Answer: A

NEW QUESTION # 40
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