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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Modeling and Management21%- Reporting, data views, and tracking extracts
- Data object selection and relationship definition
- Contact identity and data governance
Topic 2: Messaging11%- Cross-channel messaging strategy
- Personalized content design and delivery
- Deliverability and compliance management
Topic 3: Automation20%- Automation Studio workflow implementation
- Automation type and activity selection
- Journey Builder flow design
Topic 4: Account Configuration12%- Mobile Studio configuration and troubleshooting
- Account hierarchy design and management
- Sender Authentication Package implementation
- Reply Mail Management setup and resolution
Topic 5: Integration20%- Data model design for personalized messaging
- Marketing Cloud Connect configuration and troubleshooting
- Extension product selection and implementation
Topic 6: Discovery and Architecture16%- Requirements gathering and analysis
- Data and segmentation strategy design
- Solution recommendation and long-term maintainability

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q26-Q31):

NEW QUESTION # 26
What is true about Dynamic Content?

Answer: A,B,D


NEW QUESTION # 27
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?

Answer: C

Explanation:
Before refreshing a Salesforce sandbox that is connected to Marketing Cloud, you must first Disconnect the integration. Otherwise, the link between MC and Salesforce could break.
Then, Refresh the Salesforce sandbox (refreshing rebuilds a copy of the production org).
After the refresh, you Reconnect Marketing Cloud to the refreshed Salesforce sandbox.
Authenticate again (OAuth) to ensure permissions and tokens are up-to-date.
Finally, Synchronize objects and data.


NEW QUESTION # 28
What access should sales and marketing users have to access embedded analytics dashboards?

Answer: C


NEW QUESTION # 29
Which are true about Salesforce Engage

Answer: A,B,C,D,E


NEW QUESTION # 30
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

Answer: B


NEW QUESTION # 31
......

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