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| Section | Objectives |
|---|---|
| Segmentation and Calculated Insights | - Create and manage segments - Explain calculated insights |
| Data Cloud Setup and Administration | - Configure Data Cloud settings - Manage Data Cloud permissions and security |
| Identity Resolution | - Describe matching and reconciliation rules - Explain the purpose and configuration of Identity Resolution |
| Activation | - Describe activation use cases - Configure activations to various targets |
| Data Ingestion and Modeling | - Explain data modeling concepts including Data Model Objects (DMOs) - Describe data streams and data sources |
| Data Cloud Overview | - Explain the purpose and functionality of Data Cloud - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform |
| Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
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NEW QUESTION # 97
Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
Answer: D
Explanation:
Thisoption allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis. You can use Automation Studio to export profile attributes to a data extension and use the Profile API to send them to DataCloud. References:https://help.salesforce.com/s/articleView?
id=sf.c360_a_data_cloud_marketing_cloud_data_foundation.htm&type=5
NEW QUESTION # 98
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
Answer: C,D
Explanation:
The Marketing Cloud Starter Data Bundles are predefined data bundles that allow you to easily ingest data from Marketing Cloud into Data Cloud1. The available datasets in Marketing Cloud Starter Data Bundles are Email, MobileConnect, and MobilePush2. These datasets contain engagement events and metrics from different Marketing Cloud channels, such as email, SMS, and push notifications2. By using these datasets, you can enrich your Data Cloud data model with Marketing Cloud data and create segments and activations based on your marketing campaigns and journeys1. The other options are incorrect because they are not available datasets in Marketing Cloud Starter Data Bundles. Option A is incorrect because Personalization is not a dataset, but a feature of Marketing Cloud that allows you to tailor your content and messages to your audience3. Option C is incorrect because Loyalty Management is not a dataset, but a product of Marketing Cloud that allows you to create and manage loyalty programs for your customers4. References: Marketing Cloud Starter Data Bundles in Data Cloud, Connect Your Data Sources, Personalization in Marketing Cloud, Loyalty Management in Marketing Cloud
NEW QUESTION # 99
When can the data types be changed during ingestion?
Answer: D
Explanation:
The data types can be changed during ingestion before the Data Source Object (DSO) is created. A DSO is a container for ingested data that defines the schema, format, and metadata of the data. Data types can be changed in the Data Explorer before creating a DSO by using the Edit Schema option. Once a DSO is created, the data types cannot be changed. References: Create a Data Source Object
NEW QUESTION # 100
Which data sources are available from Marketing Cloud as a starter bundle?
Answer: A
Explanation:
These data sources are available from Marketing Cloud as a starter bundle. Theyprovide basic contact data, such as email address, mobile number, and device ID, as well as engagement data, such as email opens, clicks, bounces, unsubscribes, SMS sends, deliveries, opt-outs, and push sends, opens, and opt-outs.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundatio
NEW QUESTION # 101
What should a user do to pause a segment activation with the intent of using that segment again?
Answer: C
Explanation:
The correct answer is A. Deactivate the segment. If a segment is no longer needed, it can be deactivated through Data Cloud and applies to all chosen targets. A deactivated segment no longer publishes, but it can be reactivated at any time1. This option allows the user to pause a segment activation with the intent of using that segment again.
The other options are incorrect for the following reasons:
B). Delete the segment. This option permanently removes the segment from Data Cloud and cannot be undone2. This option does not allow the user to use the segment again.
C). Skip the activation. This option skips the current activation cycle for the segment, but does not affect the future activation cycles3. This option does not pause the segment activation indefinitely.
D). Stop the publish schedule. This option stops the segment from publishing to the chosen targets, but does not deactivate the segment4. This option does not pause the segment activation completely.
1: Deactivated Segment article on Salesforce Help
2: Delete a Segment article on Salesforce Help
3: Skip an Activation article on Salesforce Help
4: Stop a Publish Schedule article on Salesforce Help
NEW QUESTION # 102
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