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| Section | Weight | Objectives |
|---|---|---|
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability |
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
>> New MC-202 Test Objectives <<
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NEW QUESTION # 134
Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
Answer: A
Explanation:
To review last year's holiday engagement compared to this year's engagement, Northern Trail Outfitters' marketing department should use an SQL activity using data views. Data views in Salesforce Marketing Cloud provide access to detailed tracking information and historical engagement data. By writing SQL queries, the marketing department can extract, compare, and analyze the engagement data from different time periods, enabling them to understand trends and performance.
Reference: Salesforce Marketing Cloud Documentation on DataViews and SQL Activities
NEW QUESTION # 135
NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?
Answer: B
Explanation:
To improve email accessibility, increasing the font size to over 16pt is a best practice as it makes the content easier to read, especially for people with visual impairments. Larger font sizes enhance readability and ensure that the email content is accessible to a broader audience. This practice aligns with accessibility guidelines and helps create a more inclusive email design.
References:
Salesforce Marketing Cloud Documentation:Email Accessibility Best Practices
NEW QUESTION # 136
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
Answer: C
Explanation:
Einstein Messaging Insights in Salesforce Marketing Cloud provides notification badges and alerts to help users quickly identify any abnormal subscriber behaviors or performanceissues with their email campaigns.
This feature leverages AI to detect and notify marketers of anomalies, ensuring they can promptly address any concerns.
Reference:Salesforce Marketing Cloud Documentation on Einstein Messaging Insights
NEW QUESTION # 137
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?
Answer: C
Explanation:
To maintain a healthy sender reputation, it is essential to remove bouncedaddresses before the next send. High bounce rates can negatively impact deliverability and sender reputation. Cleaning up the email list by removing invalid or non-responsive email addresses ensures better deliverability and engagement rates.
Reference:Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices
NEW QUESTION # 138
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
Answer: C
Explanation:
To segment data based on specific criteria such as recentpurchases and excluding certain customer statuses, Northern Trail Outfitters should use the following tools:
* SQL Query: This tool allows for complex data manipulation and filtering. You can write a query to select customers who purchased a camping tent orfoldout camper in the last week and exclude those with a 'silver status'.
* Filter Definition: This tool can be used to create a filter based on the SQL query results to further refine the target audience.
* Journey Builder Entry Source: This can be used to input the segmented data into a journey for further actions, such as sending targeted emails.
Reference: Salesforce Marketing Cloud Documentation on SQL Queries, Filter Definitions, and Journey Builder Entry Sources
NEW QUESTION # 139
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