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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Automation and Orchestration	- Marketing automation workflows 1. Program Designer usage 2. Event-based triggers 3. Journey optimization
Topic 2: Analytics and Reporting	- Campaign performance analysis 1. A/B testing analysis 2. Email engagement metrics 3. Reports and dashboards
Topic 3: Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Spam compliance and regulations 3. Sender reputation management
Topic 4: Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. User roles and permissions 3. Navigation and setup basics
Topic 5: Message Design and Content	- Email and template design 1. Template creation and management 2. Dynamic content and personalization 3. Content testing and validation
Topic 6: Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Scheduling and activation 3. Multichannel campaign orchestration
Topic 7: Audience Management	- Data management and segmentation 1. Segmentation rules and filters 2. Profile lists and extensions 3. Data imports and integrations

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A. Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.
B. If you have multiple profile lists, you must have separate programs, because all the messaging events launched in a Responsys Program must refer to the same profile list.
C. The column to be used as the table's primary key must be named something different in each profile list.
D. It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.

Answer: A,B

NEW QUESTION # 33
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
B. In the SMS campaign message designer, you must enable link tracking for the campaign.
C. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
D. You must purchase Premium tracking in order to support link tracking in Responsys.
E. In the SMS campaign message designer, enable conversion tracking.

Answer: A,B,C,E

NEW QUESTION # 34
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A. Entry Tracking Variable
B. Custom Event
C. Custom SQL Variable
D. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
E. This is not possible, because only one RIID_ can be in a program at a time.

Answer: A

NEW QUESTION # 35
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
B. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
C. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

Answer: A

NEW QUESTION # 36
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
B. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
D. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Answer: C

NEW QUESTION # 37
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