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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. Business Unit setup and hierarchy 3. User roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q227-Q232):

NEW QUESTION # 227
If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law
B. False. It is restricted by law not to email them, but we still can track the activity

Answer: B

NEW QUESTION # 228
Select all available User Email Preferences

A. Send daily prospect activity emails (for my prospects)
B. Send daily visitor activity emails
C. Send daily prospect activity emails (for all prospects)
D. Send weekly search marketing email (sent on Mondays)
E. Send an email when a prospect is assigned
F. Send weekly inactive automations report email
G. Send monthly inactive automations report email
H. Send daily prospect assignment emails
I. Send daily visitor assignment emails
J. Send weekly search marketing email (sent on Fridays)
K. Send starred prospect activity alerts

Answer: A,B,C,D,E,G,H,K

NEW QUESTION # 229
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 230
How many Engagement Programs can run at one time

A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
B. Always 100
C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Answer: D

NEW QUESTION # 231
What is critical in achieving good email deliverabillty?

A. Sending email through dedicated IP
B. Setting up email authentication
C. Having a text only version of email content
D. Using personalization in email content

Answer: B

NEW QUESTION # 232
......

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