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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Campaigns- Automation tools
  • 1. Engagement Studio programs
    • 2. Automation rules and completion actions
      Topic 2: Account Engagement Fundamentals- Platform architecture and key concepts
      • 1. Account Engagement (Pardot) objects and data model
        • 2. Business units and org structure
          Topic 3: Lead Management- Prospect lifecycle and grading/segmentation
          • 1. Lead qualification and scoring model configuration
            • 2. Sync behavior with Salesforce CRM
              Topic 4: Email Marketing and Engagement- Email creation and delivery
              • 1. Deliverability and sender reputation management
                • 2. Email templates and dynamic content usage
                  Topic 5: Reporting and Administration- Analytics and system configuration
                  • 1. User roles, permissions, and setup configuration
                    • 2. Campaign reporting and ROI tracking

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                      최신 Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant 무료샘플문제 (Q246-Q251):

                      질문 # 246
                      LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
                      Which features should they enable and utilize?

                      정답：D


                      질문 # 247
                      LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
                      What should be recommended to increase the conversion rates on the paid search ads?

                      정답：A


                      질문 # 248
                      "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
                      What is the best way to allow sales to accomplish this?

                      정답：A


                      질문 # 249
                      LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
                      Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

                      정답：C


                      질문 # 250
                      LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

                      정답：D

                      설명：
                      https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                      Engagement_sf_connector_pbus_parent.htm & type=5


                      질문 # 251
                      ......

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