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| Section | Weight | Objectives |
|---|
| Topic 1: Program Automation | 20% | - Program Canvas workflow design - Multi-wave and triggered messaging - Program testing and deployment
|
| Topic 2: Campaign Management | 25% | - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL) - Preference centers and forms
|
| Topic 3: Account Administration and Setup | 20% | - Account configuration and initial setup - Security and access management - Domain and deliverability setup
|
| Topic 4: Data Management | 25% | - Filter Designer and audience segmentation - Profile lists and data model - Data imports, exports, and Connect integration
|
| Topic 5: Reporting and Integrations | 10% | - API and third-party integrations - Troubleshooting common issues - Standard and custom reports
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q17-Q22):
NEW QUESTION # 17
Which coding practice should you use when coding responsive design email messages?
- A. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- C. Use background images freely; they will just not display if not supported on some platforms.
- D. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
Answer: B
NEW QUESTION # 18
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
- B. An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- C. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.
- D. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
Answer: D
NEW QUESTION # 19
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- B. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Answer: D
NEW QUESTION # 20
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
- A. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
- B. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
- C. You can only modify profile lists used for mobile campaigns through Connect uploads.
- D. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
Answer: B
NEW QUESTION # 21
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- B. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
Answer: B
NEW QUESTION # 22
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