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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q156-Q161):

NEW QUESTION # 156
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
B. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
C. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
D. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

Answer: D

NEW QUESTION # 157
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. Progressive Profiling
B. Kiosk/Data Entry Mode
C. "Not you?" Link
D. ReCAPTCHA

Answer: B

NEW QUESTION # 158
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The landing page on a browser with the cookies cleared was not tested.
B. The %%content%% variable tag in the layout template code was missing.
C. The same layout template on both the form and the landing page was not used.
D. The form HTML embed code in the layout template code was not used.

Answer: B

NEW QUESTION # 159
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Refine scoring and grading models to only give the Sales team the most qualified leads.
C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Answer: B

NEW QUESTION # 160
"What record page layouts can the Send Engage Email button be added to?

A. User
B. Contract
C. Opportunity
D. Case

Answer: C

NEW QUESTION # 161
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