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| Section | Objectives |
|---|
| Topic 1: Email Marketing | - Email Creation and Delivery
- 1. Deliverability and compliance
- 2. Email templates and content creation
|
| Topic 2: Account Engagement Administration | - Configuration and Setup
- 1. User roles and permissions
- 2. Business Unit setup and hierarchy
- 3. Connector setup with Salesforce CRM
|
| Topic 3: Marketing Automation | - Engagement Programs
- 1. Automation rules and triggers
- 2. Engagement Studio program design
|
| Topic 4: Maintenance and Best Practices | - System Optimization
- 1. Data hygiene and governance
- 2. Integration best practices
|
| Topic 5: Reporting and Analytics | - Performance Measurement
- 1. ROI and attribution reporting
- 2. Campaign reporting
|
| Topic 6: Prospect Management | - Data Model and Segmentation
- 1. Dynamic and static lists
- 2. Prospects, lists, and tags
- Lead Lifecycle Management
- 1. Scoring and grading
- 2. Lifecycle stages and assignment rules
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q251-Q256):
NEW QUESTION # 251
Do hard bounces need to be removed from lists
Answer: B
NEW QUESTION # 252
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
- A. Trigger, activity and check
- B. Trigger, action and rule
- C. Trigger, listen and check
- D. Trigger, activity and rule
Answer: B
NEW QUESTION # 253
Which are true about Salesforce Engage
- A. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- B. You can use Salesforce Engage with Gmail by downloading an extension
- C. Salesforce Engage is not supported for Salesforce sandbox accounts
- D. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- E. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
Answer: A,B,C,D,E
NEW QUESTION # 254
LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
- A. Install the Salesforce AppExchange Package and verify the Salesforce connector
- B. Salesforce Connector User has 'Read1 permission to the custom object
- C. Export all the data and assets from the existing tool
- D. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
Answer: C
NEW QUESTION # 255
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template. - C. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
- D. Create both a landing page and form using the enhanced landing page experience.
Answer: C
NEW QUESTION # 256
......
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