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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Campaign Management	- Campaign creation and configuration 1. Multichannel campaign orchestration 2. Scheduling and activation 3. Email campaign setup
Topic 2: Message Design and Content	- Email and template design 1. Content testing and validation 2. Dynamic content and personalization 3. Template creation and management
Topic 3: Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Event-based triggers 3. Program Designer usage
Topic 4: Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Sender reputation management 3. Spam compliance and regulations
Topic 5: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Profile lists and extensions 3. Segmentation rules and filters
Topic 6: Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. A/B testing analysis 3. Reports and dashboards
Topic 7: Responsys Platform Overview	- Core Architecture and Components 1. Responsys account structure 2. User roles and permissions 3. Navigation and setup basics

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q48-Q53):

NEW QUESTION # 48
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
B. You can only order the rules in the top-down order in which Responsys will execute them.
C. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
D. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.

Answer: B

NEW QUESTION # 49
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A. Your open rates have dropped somewhat since last month.
B. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
C. Hard bounce rates are 10% or higher.
D. Recipients are forwarding your emails to everyone in their address books.
E. Substantial (5%) increase in click-through rates on last week's promotional campaign.

Answer: B,C

NEW QUESTION # 50
The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

A. Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.
B. Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.
C. Create the custom report and schedule it to be sent by email to the executive team every single day.
D. You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

Answer: A

NEW QUESTION # 51
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choose three.)

A. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
B. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
C. Send carefully planned content to highly engaged recipients.
D. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
E. Minimize complaints and bounces to establish a good reputation with each ISP.

Answer: A,C,E

NEW QUESTION # 52
What happens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
B. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
C. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
D. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

Answer: A

NEW QUESTION # 53
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