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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Account Engagement Administration- Configuration and Setup
  • 1. User roles and permissions
    • 2. Business Unit setup and hierarchy
      • 3. Connector setup with Salesforce CRM
        Prospect Management- Lead Lifecycle Management
        • 1. Scoring and grading
          • 2. Lifecycle stages and assignment rules
            - Data Model and Segmentation
            • 1. Dynamic and static lists
              • 2. Prospects, lists, and tags
                Marketing Automation- Engagement Programs
                • 1. Automation rules and triggers
                  • 2. Engagement Studio program design
                    Maintenance and Best Practices- System Optimization
                    • 1. Integration best practices
                      • 2. Data hygiene and governance
                        Email Marketing- Email Creation and Delivery
                        • 1. Email templates and content creation
                          • 2. Deliverability and compliance
                            Reporting and Analytics- Performance Measurement
                            • 1. ROI and attribution reporting
                              • 2. Campaign reporting

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q36-Q41):

                                NEW QUESTION # 36
                                LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

                                Answer: B


                                NEW QUESTION # 37
                                Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

                                Answer: B


                                NEW QUESTION # 38
                                Monthly cost of Salesforce Engage is

                                Answer: A


                                NEW QUESTION # 39
                                LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

                                Answer: B


                                NEW QUESTION # 40
                                LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
                                State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

                                Answer: A


                                NEW QUESTION # 41
                                ......

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