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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q213-Q218):

NEW QUESTION # 213
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".

Answer: D

NEW QUESTION # 214
Which are true about Salesforce Engage

A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
B. You can use Salesforce Engage with Gmail by downloading an extension
C. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
D. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
E. Salesforce Engage is not supported for Salesforce sandbox accounts

Answer: A,B,C,D,E

NEW QUESTION # 215
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. False
B. True

Answer: B

NEW QUESTION # 216
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
B. The code is generated from a Salesforce campaign
C. Cookies will always expire after 10 years
D. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

Answer: A,D

NEW QUESTION # 217
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Automation rule
B. Completion action
C. Segmentation rule
D. Dynamic list

Answer: A

NEW QUESTION # 218
......

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