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| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Explain the capabilities of the Salesforce Connector |
| Administration and Governance | 9% | - Describe how to configure user roles and permissions - Describe how to manage Account Engagement campaigns - Explain how to configure and use the Recycle Bin - Describe how to configure and manage visitor filters - Explain the purpose and use of Connected Campaigns |
| Analytics and Reporting | 11% | - Explain how to analyze prospect activity - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics |
| Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage page actions - Explain how to create and manage completion actions |
| Email Marketing | 15% | - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email sending process and deliverability - Explain how to create and manage email templates - Explain how to create and manage lists - Describe the email rendering and validation process |
| Engagement Studio | 16% | - Describe the process for testing an Engagement Studio program - Describe the components of an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Describe how to create and manage Engagement Studio programs - Explain how to interpret Engagement Studio reports |
| Prospect Management | 13% | - Describe the components of a prospect record - Explain how to build and manage prospect lists - Explain how to create and maintain prospects - Describe how to manage the Account Engagement prospect lifecycle |
| Lead Generation and Qualification | 14% | - Explain how to use page actions - Explain the concept and process of manual syncing - Describe how to use scoring and grading to qualify leads - Explain how to create and manage forms - Explain how to create and manage landing pages |
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NEW QUESTION # 91
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
Answer: C
Explanation:
Explanation
The best way to configure a thank you email to be sent after the form on the "Request a Demo" landing page is submitted is to configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted. An autoresponder email is an email that is automatically sent to a prospect after they complete a desired activity, such as submitting a form or clicking a custom link. You can use autoresponder emails to thank your prospects, confirm their actions, or provide them with additional information or content.
A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. To configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted, you need to go to Marketing > Forms
> Forms > Request a Demo > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.
NEW QUESTION # 92
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
Answer: B
Explanation:
According to the Salesforce documentation, if Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field. A custom field is a field that is created by the user to store additional information that is not available in the standard fields. A custom field can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement or Salesforce, and it can be synced between the two platforms. A custom field can have the same name on different objects, such as Leads and Contacts, but it can have different values or settings. If Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field, as it is the primary source of the field name. Marketing Cloud Account Engagement does not pull the field name from the Contact field, as it is the secondary source of the field name. However, Marketing Cloud Account Engagement can pull the field value from either the Lead or the Contact field, depending on which object the prospect is associated with in Salesforce. For example, if Salesforce has a custom field called "Industry" on both Leads and Contacts, Marketing Cloud Account Engagement will pull the field name "Industry" from the Lead field, but it will pull the field value from either the Lead or the Contact field, depending on the prospect's record type in Salesforce. Reference: Salesforce documentation
NEW QUESTION # 93
LenoxSoft has a Marketing Cloud Account Engagement form titled ' ' Request a Demo " on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
Answer: B
Explanation:
If LenoxSoft has a Marketing Cloud Account Engagement form titled "Request a Demo" on their external website, they should use the Form Report to see how many views their form has received (D). The Form Report shows the number of views, submissions, and conversions for each form created in Marketing Cloud Account Engagement. The Conversions Report (A) shows the number of prospects who converted from anonymous visitors to identified prospects. The Landing Page Report (B) shows the number of views, submissions, and conversions for each landing page created in Marketing Cloud Account Engagement. The Form Handler Report shows the number of submissions and conversions for each form handler created in Marketing Cloud Account Engagement. References: Account Engagement Campaign Reporting
NEW QUESTION # 94
What is the baseline grade assigned to a prospect?
Answer: D
Explanation:
Explanation
The baseline grade assigned to a prospect is D. A Marketing Cloud Account Engagement grade is a rating based on how well a prospect's profile matches your ideal customer profile. The prospect rating is expressed as a letter grade that ranges from F (worst) to A+ (best). Marketing Cloud Account Engagement assigns an initial grade of D to all prospects. You can then adjust the grade up or down based on the prospect's attributes, such as industry, job title, company size, location, etc. The grade reflects how well the prospect fits your target market and how qualified they are for your product or service. You can create different grading profiles for different personas or segments, and assign prospects to profiles based on certain criteria.
For more details -> 345
NEW QUESTION # 95
Arrange these events in sequence:
Answer: E
Explanation:
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied
, a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
NEW QUESTION # 96
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