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Salesforce AP-217 Exam Syllabus Topics:

SectionWeightObjectives
Implement20%- Deployment and integration
  • 1. Support CI/CD processes
    • 2. Implement integration approaches
      - Data and security
      • 1. Plan and execute data migration
        • 2. Configure security and sharing settings
          Discovery27%- Understand system integrations
          • 1. Outline system flows
            • 2. Identify third-party system connections
              - Assess business and technical requirements
              • 1. Determine technical scope and non-functional requirements
                • 2. Map use cases to Media Cloud components
                  Design53%- Reporting and deployment
                  • 1. Define CI/CD and deployment strategies
                    • 2. Select reporting solutions and data sources
                      - Solution design and data model
                      • 1. Align design with Media Cloud data model
                        • 2. Define product models and pricing
                          - Security and access
                          • 1. Design permission sets and sharing rules
                            • 2. Plan integration boundaries

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                              Salesforce Media Cloud Accredited Professional Sample Questions (Q59-Q64):

                              NEW QUESTION # 59
                              A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).
                              Which two actions should a Consultant perform before testing the GAM integration?
                              Choose 2 answers

                              Answer: B,D

                              Explanation:
                              Comprehensive and Detailed Explanation From Exact Extract:
                              Before testing GAM integration, it is necessary to configure secure and proper connectivity. Creating a Named Credential in Salesforce secures the endpoint URL along with authentication details, which simplifies callouts. Adding the GAM endpoint to the OmniStudio Integration Procedure ensures that the system can route requests correctly. The Auth Provider creation is a valid step but not always required if Named Credentials handle authentication. Adding the GAM URL to the Content Security Policy (CSP) Trusted Sites ensures browser security for client-side interactions but is a secondary step.
                              Reference:
                              Media Cloud ASM Integration with GAM
                              Salesforce OmniStudio Integration Procedures Guide
                              https://help.salesforce.com/s/articleView?id=sf.media_cloud_gam_integration.htm&type=5


                              NEW QUESTION # 60
                              A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.
                              Which set of objects should a Consultant access to generate such report?

                              Answer: C

                              Explanation:
                              Comprehensive and Detailed Explanation From Exact Extract:
                              Pricing Plan, Pricing Plan Step, and Price List objects are part of the managed pricing framework in Media Cloud used to define and track pricing changes. These objects collectively reflect the price list changes over streaming packages. Product and Price Book objects are standard Salesforce objects but do not capture the pricing plan step details critical for auditing price changes.
                              Reference:
                              Media Cloud Pricing Management Data Model
                              https://help.salesforce.com/s/articleView?id=sf.media_cloud_pricing_management.htm&type=5


                              NEW QUESTION # 61
                              Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
                              Choose 3 answers

                              Answer: C,D,E

                              Explanation:
                              Comprehensive and Detailed Explanation From Exact Extract:
                              Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
                              Reference:
                              Marketing Cloud Intelligence Integration Overview
                              https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5


                              NEW QUESTION # 62
                              An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.
                              To which persona should the user be mapped?

                              Answer: B

                              Explanation:
                              Comprehensive and Detailed Explanation From Exact Extract:
                              The Media Planner persona is responsible for creating media plans based on RFPs, analyzing past campaign data, and proposing strategic media buys. Yield Managers focus more on inventory optimization, Designers on creative development, and Ad Ops on campaign execution.
                              Reference:
                              Media Cloud Persona Mapping Guide
                              https://help.salesforce.com/s/articleView?id=sf.media_cloud_personas.htm&type=5


                              NEW QUESTION # 63
                              A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
                              Which product should a Consultant implement to analyze campaign performance?

                              Answer: B

                              Explanation:
                              Comprehensive and Detailed Explanation From Exact Extract:
                              Marketing Cloud Intelligence provides advanced analytics capabilities by integrating data from Media Cloud and GAM to deliver comprehensive campaign performance analysis beyond standard reports or custom solutions.
                              Reference:
                              Marketing Cloud Intelligence Overview
                              https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci.htm&type=5


                              NEW QUESTION # 64
                              ......

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