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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery | 27% | - Business process and system flow analysis in existing environments - Mapping use cases to Salesforce Media Cloud components - Solution scoping and SOW definition using Media Cloud capabilities - Integration of Media Cloud with third-party systems - Non-functional requirements identification for Media Cloud applications |
| Topic 2: Implement | 20% | - Non-functional requirements implementation (performance, scalability, etc.) - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Data migration strategy based on Media Cloud data model - Security and sharing configuration implementation - CI/CD implementation and deployment support |
| Topic 3: Design | 53% | - Solution design using industry best practices - Integration architecture and system interoperability - CI/CD strategy and deployment planning - Security model and permission set design - Data model design and object relationships - Reporting and analytics solution design - Flow design using Media Cloud ASM capabilities - Product model definition and pricing methodology (ASM) |
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NEW QUESTION # 14
When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Ad Space Specification to Ad Space Creative Size Type uses a one-to-many relationship, allowing one show (Ad Space Specification) to be linked with multiple ad space formats (Creative Size Types) to handle different formats in the catalog.
Reference:
Media Cloud Catalog Design Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_catalog_data_model.htm&type=5
NEW QUESTION # 15
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytical insights integrated into Media Cloud ASM, including the View Insights feature in media plan placement. This system offers cross-channel campaign performance data, which cannot be achieved through custom ad servers or GAM alone.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_integration.htm&type=5
NEW QUESTION # 16
Which out-of-the-box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The QuoteGroup object in Media Cloud ASM is designed to represent sub-deals within a quote, capturing details like amounts and dates for these groupings. It allows segmentation of quotes into logical deal components. The other objects focus on pricing adjustments, membership, or product rollups but do not represent sub-deals.
Reference:
Media Cloud ASM Data Model Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_quote_objects.htm&type=5
NEW QUESTION # 17
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud supports Geo Targeting as part of its standard digital ad targeting capabilities, allowing advertisers to specify geographic locations for their ads. Content Targeting, Day/Time Targeting, and User's OS Targeting are generally managed by the Ad Server or external DSP platforms, not Media Cloud out-of-the-box.
Reference:
Media Cloud Digital Ad Targeting Features
Salesforce Media Cloud Product Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_targeting.htm&type=5
NEW QUESTION # 18
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers
Answer: A,D,E
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data transformation tools, not ingestion methods for MCI.
Reference:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
NEW QUESTION # 19
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