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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- API integrations
- Data synchronization
Leveraging Customer Data and Analytics for Personalization- Predictive modeling
- Data management
- Segmentation
Cross-Channel Marketing Strategies and Tactics- Multi-touch attribution
- Channel selection
- Campaign planning
Ad Studio
Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Stakeholder management
- Change management
Journey Orchestration
Einstein for Marketing Cloud22.5%
Social Studio
Interaction Studio
Triggers
Distributed Marketing
Mobile (SMS/Push)
Measuring and Reporting on Cross-Channel Marketing Performance- Data visualization
- Dashboarding
- KPI selection

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):

NEW QUESTION # 74
What is the recommended maximum number of activities that should be on a single journey canvas?

Answer: D


NEW QUESTION # 75
To what types of objects can you do a quick send in distributed marketing, Select multiple

Answer: A,B


NEW QUESTION # 76
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

Answer: A,C,D

Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.


NEW QUESTION # 77
Which social network(s) support lead capture in Ad Studio?

Answer: B


NEW QUESTION # 78
Difference between inbox message and in app message.

Answer: B


NEW QUESTION # 79
......

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