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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Analytics and Reporting	15%	- Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models
Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies - Implement advanced segmentation strategies
Automation and Journey Builder	10%	- Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys
Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization
Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Design mobile customer journeys - Apply compliance and regulatory requirements - Implement mobile opt-in management
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q73-Q78):

NEW QUESTION # 73
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. On the facebook ad channel
B. Journey builder

Answer: B

NEW QUESTION # 74
What is the primary function of Einstein Copy Insights?

A. Recommend best copy for web content for blogs, articles, etc.
B. Drive higher Mobile App engagement through optimized Push message copy
C. Give insight on Email message copy to understand which text is resonating with Contacts
D. Analyze the subject lines to uncover insights and optimize email engagement

Answer: C

NEW QUESTION # 75
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
B. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Answer: B,D

NEW QUESTION # 76
What is the difference between an in-app message and an inbox message?

A. An inbox message only works on iOS, but in-app messages work on both iOS and Android
B. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
C. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
D. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Answer: D

NEW QUESTION # 77
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A. Are you integrated with other Salesforce Clouds?
B. Are you using attribute to attribute comparison in your decision split criteria?
C. Are there more than 100 order records that could match?
D. Do any of the orders for that subscriber meet your decision split criteria?
E. Is the Contact information spelled correctly?

Answer: B,C,D

NEW QUESTION # 78
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