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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Triggers
Aligning Cross-Channel Marketing with Business Objectives- Stakeholder management
- Goal setting
- Change management
Cross-Channel Marketing Strategies and Tactics- Multi-touch attribution
- Channel selection
- Campaign planning
Distributed Marketing
Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- KPI selection
- Data visualization
Interaction Studio
Journey Orchestration
Social Studio
Ad Studio
Leveraging Customer Data and Analytics for Personalization- Predictive modeling
- Segmentation
- Data management
Einstein for Marketing Cloud22.5%
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- API integrations
- Data synchronization
Mobile (SMS/Push)

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q59-Q64):

NEW QUESTION # 59
Where would you add a topic profile

Answer: C


NEW QUESTION # 60
What data is there in mobile connect demographics, select3

Answer: B,D,E

Explanation:
MobileConnect Demographics:
* MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
* A. City:The city associated with the contact's mobile number or address.
* B. Region:The region (state, province, etc.) associated with the contact.
* D. First Name:The contact's first name (if captured during opt-in or data import).
* Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
* C. Email:Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
* E. Channel:While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.


NEW QUESTION # 61
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

Answer: B,D,E


NEW QUESTION # 62
What is the fastes way to add a classification to a post?

Answer: B


NEW QUESTION # 63
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

Answer: A,C,D


NEW QUESTION # 64
......

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