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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q81-Q86):

NEW QUESTION # 81
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Conversions
B. Lifecycle Report: New Prospects Created
C. Form Report: Submissions
D. Form Report: Impressions

Answer: A,B

NEW QUESTION # 82
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A. Trigger, listen and check
B. Trigger, activity and check
C. Trigger, action and rule
D. Trigger, activity and rule

Answer: C

NEW QUESTION # 83
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
D. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Answer: B

NEW QUESTION # 84
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
B. Create the form in the first BU, then export the form and import it into each of the other two BUs.
C. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
D. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

Answer: B

NEW QUESTION # 85
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
B. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

Answer: D

NEW QUESTION # 86
......

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