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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Topic 2: Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Topic 3: Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Topic 4: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Topic 5: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 6: Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Topic 7: Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Topic 8: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q85-Q90):

NEW QUESTION # 85
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Answer: A

NEW QUESTION # 86
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Answer: A

NEW QUESTION # 87
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
D. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

Answer: A

NEW QUESTION # 88
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
C. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Answer: B

NEW QUESTION # 89
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Send the content via an autoresponder email with a link to download the content.
B. Using the data format drop-down, set the email validation option at the form level.
C. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
D. Prospects with invalid emails are sent an autoresponder requesting email verification.

Answer: B,D

NEW QUESTION # 90
......

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