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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 15% | - Explain how to perform A/B testing - Explain how to create and manage email templates - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email rendering and validation process - Describe the email sending process and deliverability - Explain how to create and manage lists |
| Topic 2: Engagement Studio | 16% | - Explain the purpose and benefits of Engagement Studio - Describe the process for testing an Engagement Studio program - Describe the components of an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs |
| Topic 3: Account Engagement Configuration | 10% | - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce - Explain the capabilities of the Salesforce Connector - Describe how to set up and configure the Account Engagement Lightning App - Explain how to map Account Engagement fields to Salesforce |
| Topic 4: Analytics and Reporting | 11% | - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases - Explain how to analyze prospect activity - Describe how to use B2B Marketing Analytics |
| Topic 5: Administration and Governance | 9% | - Explain how to configure and use the Recycle Bin - Describe how to configure user roles and permissions - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters - Explain the purpose and use of Connected Campaigns |
| Topic 6: Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage landing pages - Explain how to create and manage forms |
| Topic 7: Prospect Management | 13% | - Explain how to create and maintain prospects - Describe the components of a prospect record - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle |
| Topic 8: Marketing Automation | 12% | - Explain how to create and manage automation rules - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions - Explain how to create and manage page actions |
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NEW QUESTION # 15
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?
Answer: C
Explanation:
To understand how many different prospects registered for their most recent webinar, LenoxSoft should review the Unique Submissions metric on the Marketing Cloud Account Engagement form report. This metric shows how many distinct prospects filled out the form, regardless of how many times they submitted it. Total Submissions shows the total number of form submissions, including duplicates. Conversions shows the percentage of form views that resulted in submissions. Total clicks shows the number of times the form was clicked, regardless of whether it was submitted or not
NEW QUESTION # 16
A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value. References: Salesforce documentation
NEW QUESTION # 17
How long does it take a drip program to start after unpausing it?
Answer: D
Explanation:
Explanation
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. You can pause and resume drip programs at any time. However, when you resume a drip program, it does not start immediately. It takes up to one hour for the drip program to resume sending emails to the prospects in the program. It does not take 5 minutes, one business day, or immediately for the drip program to start after unpausing it. References: Drip Programs, Pause and Resume Drip Programs
NEW QUESTION # 18
A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
Answer: C
Explanation:
According to the Salesforce documentation, the marketer can accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce by using a dynamic list. A dynamic list is a list of prospects that is updated automatically based on certain criteria, such as prospect field values, activities, or scores. A dynamic list can be used to segment prospects based on their opportunity stage in Salesforce, and to add or remove prospects from the list when the opportunity stage changes. For example, a dynamic list can be created for prospects whose opportunity stage is Negotiations, and another dynamic list can be created for prospects whose opportunity stage is Closed Won. When an opportunity moves from Negotiations to Closed Won in Salesforce, the prospect associated with that opportunity will be removed from the Negotiations list and added to the Closed Won list in Marketing Cloud Account Engagement. A completion action, a page action, or an automation rule are not the best tools to accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce, as they are related to other aspects of automation, such as performing actions after a prospect completes a marketing element, visits a web page, or meets certain criteria, but not segmenting prospects based on their opportunity stage in Salesforce. Reference: Salesforce documentation
NEW QUESTION # 19
Form or Form Handler? I want to integrate with a third-party system.
Answer: A
Explanation:
Explanation
Form handlers are the best option if you want to integrate with a third-party system, such as a payment gateway, a survey tool, or a webinar platform. Form handlers allow you to post data to more than one location, so you can send the prospect information to Marketing Cloud Account Engagement and to the external system at the same time1. You can also use form handlers to connect Marketing Cloud Account Engagement to your existing forms on your website or other platforms
NEW QUESTION # 20
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