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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
| Exam Number: | Marketing-Cloud-Consultant |
| Exam Price: | $200 USD |
| Passing Score: | 67% |
| Available Languages: | Japanese, English |
| Exam Format: | Multiple-choice, Multiple-select |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator |
| Real Exam Qty: | 60-65 |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Maintenance required annually via Salesforce certification maintenance program |
| Recommended Training: | Salesforce Trailhead - Marketing Cloud Consultant Preparation |
| Exam Registration: | Salesforce Certification Registration (Webassessor) |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored exam or test center (Kryterion Webassessor) |
| Pre Condition: | Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent Marketing Cloud experience |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Salesforce Certified Marketing Cloud Consultant certification is a valuable credential for marketing professionals who work with the Salesforce Marketing Cloud platform. It demonstrates a deep understanding of the platform and the ability to apply it to real-world marketing scenarios. Passing the certification exam can open up many career opportunities and help you advance in your marketing career.
NEW QUESTION # 111
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
Answer: A,B
NEW QUESTION # 112
Scenario:
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.
au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
Answer: D
Explanation:
The correct answer isB, because:
Salesforce Marketing Cloud uses aSender Authentication Package (SAP)to establish proper authentication (including setting up DNS entries for SPF, DKIM, and DMARC) for email sending domains.
When NTO wants tosend emails from a new domain(comms.nto.com.au), they would need anew SAPto configure authentication correctly for that domain - this ensuresdeliverability, maintains sender reputation, and complies with anti-spam regulations.
Salesforce official documentation specifies:
"Sender Authentication Package (SAP)includes branding the sending domain, setting up dedicated IP addresses, and configuring authentication protocols like SPF, DKIM, and DMARC.
If you want to send emails from a different domain, you must purchase an additional SAP to configure and authenticate the new sending domain." (Source: Salesforce Marketing Cloud Sender Authentication Package Guide) Important SAP Components:
* Custom domain for sending (branded domain).
* Authenticated email setup (SPF/DKIM/DMARC).
* Private tracking domain.
* Dedicated subdomain.
Why the other options are incorrect:
* #A. An additional IP address:
* A new IP is not required just because you have a new domain. IPs are more about volume and reputation needs, not domain setup itself.
* #C. An additional private domain:
* A private domain refers to atracking domainused for link redirection, not sending domain authentication itself.
* #D. Register the new domain in Setup > From Address Management:
* From Address Management is forallowing or restrictingsender addresses butdoes not authenticatethe domain for sending.
Additional Salesforce extract:
"When sending from a new domain that is not covered under an existing SAP, you must purchase and implement a new Sender Authentication Package to maintain deliverability and compliance standards." (Source: Salesforce Marketing Cloud Deliverability Best Practices) Thus,Bis the correct and required action.
NEW QUESTION # 113
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
Answer: D
NEW QUESTION # 114
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
Answer: D
Explanation:
Explanation
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should create a journey with a Salesforce Data entry source and an email activity. A Salesforce Data entry source allows marketers to inject contacts into a journey based on changes or events in Sales Cloud objects, such as campaign members. An email activity allows marketers to send an email message to contacts in a journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_email.htm&type=5
NEW QUESTION # 115
What are data extension data retention policies?
Answer: C
NEW QUESTION # 116
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