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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Reporting and Analytics- Tracking and reporting tools
- Email performance metrics
Marketing Automation and Journeys- Automation Studio concepts
- Journey Builder fundamentals
Email Marketing Best Practices- List hygiene and engagement strategies
- Email deliverability fundamentals
- Compliance (CAN-SPAM, GDPR concepts)
Content Creation and Delivery- Dynamic content and personalization
- Email Studio and content builder usage
- Templates and AMPscript basics
Subscriber and Data Management- Subscriber lifecycle and data extensions
- Data import, segmentation, and contact management
- Subscription management and preferences

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MC-202 Test Dates & Certification MC-202 Exam Cost

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q106-Q111):

NEW QUESTION # 106
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Content Builder Approvals and Email Send Management


NEW QUESTION # 107
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

Answer: A

Explanation:
To schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign, the marketing manager should use the Tracking Data Extract file transfer. This tool allows the extraction of tracking data from Salesforce Marketing Cloud, which can then be transferred to an external storage location such as Azure Blob. By setting up an automationin Automation Studio, this process can be scheduled to run weekly, ensuring the performance data is consistently sent to the desired location.
Reference: Salesforce Marketing Cloud Documentation on Tracking Data Extracts and File Transfers


NEW QUESTION # 108
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

Answer: C

Explanation:
Path Optimizer in Journey Builder allows marketers to test different paths within a journey based on various parameters. This tool helps in assessing theeffectiveness of different emails or other journey steps by comparing how different segments of the audience respond to each path.
Reference:Salesforce Marketing Cloud Documentation on Path Optimizer


NEW QUESTION # 109
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

Answer: B

Explanation:
A Delivery Profile in Salesforce Marketing Cloud allows you to specify the IP address and subdomain used for sending emails. By configuring a Delivery Profile, NTO can assign a specific IP address and subdomain to ensure that all transactional emails aresent using the desired settings.
Reference:Salesforce Marketing Cloud Delivery Profile


NEW QUESTION # 110
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report


NEW QUESTION # 111
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