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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Cross Channel Strategy and Planning15%- Define cross channel campaign strategy aligned with business objectives
- Identify target audiences across channels
- Design customer journey touchpoints
Advertising and Social Integration15%- Implement audience synchronization
- Leverage Social Studio capabilities
- Configure Advertising Studio integrations
Mobile Messaging (SMS and Push)20%- Implement mobile opt-in management
- Configure SMS and push notification campaigns
- Design mobile customer journeys
- Apply compliance and regulatory requirements
Analytics and Reporting15%- Interpret attribution models
- Build custom reports and dashboards
- Analyze cross channel performance metrics
Automation and Journey Builder10%- Implement decision split logic
- Design complex multi-step journeys
- Configure wait and engagement activities
Email Marketing Advanced Concepts25%- Implement advanced segmentation strategies
- Configure dynamic content and personalization
- Optimize email deliverability
- Design A/B and multivariate test strategies

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q79-Q84):

NEW QUESTION # 79
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

Answer: A,C,E


NEW QUESTION # 80
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

Answer: A,C,E


NEW QUESTION # 81
What is the most frequent option to refresh an Advertising Audience?

Answer: E


NEW QUESTION # 82
What user permission is required to configure SSO in social studio.

Answer: B

Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.


NEW QUESTION # 83
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

Answer: A,B


NEW QUESTION # 84
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