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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys |
| Topic 2: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints |
| Topic 3: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
| Topic 4: Mobile Messaging (SMS and Push) | 20% | - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys |
| Topic 5: Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability |
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NEW QUESTION # 20
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
Answer: C
NEW QUESTION # 21
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
Answer: B,C,D
Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.
NEW QUESTION # 22
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
Answer: A
Explanation:
* Model Refresh Frequency:
* Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
* Daily Refresh:
* The EEF model is refresheddaily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
* Why Not Other Options:
* A. Hourly:Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
* C. Monthly:Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
* D. Biweekly:Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshedB. Dailyto maintain accuracy.
NEW QUESTION # 23
Which two concepts are types of Journeys?
Choose 2 answers
Answer: B,D
NEW QUESTION # 24
Which three factors are analyzed for each subject line by Einstein Copy Insights?
Answer: B,C,D
NEW QUESTION # 25
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