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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content
Topic 2: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs
Topic 3: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 4: Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Topic 5: Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Topic 6: Lead Management	24%	- Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q193-Q198):

NEW QUESTION # 193
Which one is Marketing Cloud Account Engagement Video Connector

A. Wistia
B. YouTube
C. Dailymotion
D. Vimeo

Answer: A

NEW QUESTION # 194
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A. Dynamic List
B. Automation Rule
C. Segmentation Rule
D. Completion Action

Answer: B

NEW QUESTION # 195
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To host all Marketing Cloud Account Engagement landing pages and forms on your website
B. All of the above
C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D. To allow emails to be sent from your domain

Answer: C

NEW QUESTION # 196
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
D. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

Answer: A

NEW QUESTION # 197
"What record page layouts can the Send Engage Email button be added to?

A. Opportunity
B. Contract
C. User
D. Case

Answer: A

NEW QUESTION # 198
......

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