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Salesforce Plat-Arch-201 Exam Syllabus Topics:

Section	Objectives
Data Management	- Master data management (MDM) concepts - Data quality management - Data governance principles
Data Architecture and Design	- Conceptual and logical data modeling - Handling large data volume and scalability considerations - Data modeling best practices in Salesforce
Salesforce Data Model and Platform Capabilities	- Standard and custom objects - Reporting and analytics considerations - Relationships and schema design
Data Migration	- Data cleansing and transformation - Data migration strategies and planning
Data Integration	- Integration patterns in Salesforce - ETL vs ELT strategies - API-based integration approaches

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최신 Application Architect Plat-Arch-201 무료샘플문제 (Q48-Q53):

질문 # 48
NTO has multiple systems across its enterprise landscape including salesforce, with disparate version the customer records.
In salesforce, the customer is represented by the contact object.
NTO utilizes an MDM solution with these attributes:
1. The MDM solution keeps track of customer master with a master key.
2. The master key is a map to the record ID's from each external system that customer data is stored within.
3. The MDM solution provides de-duplication features, so it acts as the single source of truth.
How should a data architect implement the storage of master key within salesforce?

A. Store the master key on the contact object as an external ID (Field for referential imports)
B. Store the master key in Heroku postgres and use Heroku connect for synchronization.
C. Create an external object to store the master key with a lookup field to contact.
D. Create a custom object to store the master key with a lookup field to contact.

정답：A

설명：
The best way to implement the storage of master key within Salesforce is to store it on the contact object as an external ID field for referential imports. This way, the data architect can use the master key as a unique identifier to match records from different systems and avoid duplicates. The other options are not feasible because they either require additional storage or do not support referential imports.

질문 # 49
NTO has been using salesforce for sales and service for 10 years. For the past 2 years, the marketing group has noticed a raise from 0 to 35 % in returned mail when sending mail using the contact information stored in salesforce. Which solution should the data architect use to reduce the amount of returned mails?

A. Delete contacts when the mail is returned to save postal cost to NTO.
B. Have the sales team to call all existing customers and ask to verify the contact details.
C. Use a 3rd-party data source to update contact information in salesforce.
D. Email all customer and asked them to verify their information and to call NTO if their address is incorrect.

정답：C

설명：
Using a third-party data source to update contact information in Salesforce is the best solution to reduce the amount of returned mails. This way, the data architect can ensure that the contact information is accurate and up-to-date without relying on manual verification or deletion of contacts

질문 # 50
Universal Container is Implementing salesforce and needs to migrate data from two legacy systems. UC would like to clean and duplicate data before migrate to Salesforce. Which solution should a data architect recommend a clean migration?

A. Define duplicate rules in Salesforce, and load data into Salesforce from both databases.
B. Set up staging data base, and define external IDs to merge, clean duplicate data, and load into Salesforce.
C. Define external IDs for an object, migrate second database to first database, and load into Salesforce.
D. Define external IDs for an object, Insert data from one database, and use upsert for a second database

정답：B

설명：
To recommend a clean migration, the data architect should set up a staging database, and define external IDs to merge, clean duplicate data, and load into Salesforce. This will allow the data architect to consolidate and deduplicate the data from two legacy systems before importing it into Salesforce using external IDs as unique identifiers.

질문 # 51
Universal Containers (UC) uses the following Salesforce products:
- Sales Cloud for customer management.
- Marketing Cloud for marketing.
- Einstein Analytics for business reporting.
UC occasionally gets a list of prospects from third-party source as comma-separated values (CSV) files for marketing purposes. Historically, UC would load contact Lead object in Salesforce and sync to Marketing Cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud, UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing Cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud, UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing process.
What should a data architect recommend to UC in order to immediately avoid storage issues in the future?

A. Load the contacts directly to Marketing Cloud and have a reconciliation process to track prospects that are converted to customers.
B. Continue to use the existing process to use Lead object to sync with Marketing Cloud and delete Lead records from Sales after the sync is complete.
C. Load the CSV files in Einstein Analytics and sync with Marketing Cloud prior to sending marketing communications;
D. Load the CSV files in an external database and sync with Marketing Cloud prior to sending marketing communications.

정답：A

설명：
According to the Salesforce documentation, Marketing Cloud is a platform that allows creating and managing marketing campaigns across multiple channels, such as email, mobile, social media, web, etc. Marketing Cloud can integrate with Sales Cloud and other Salesforce products to share data and insights. One of the ways to integrate Marketing Cloud with Sales Cloud is using Marketing Cloud Connect, which allows syncing data between the two platforms using synchronized data sources.
However, if UC occasionally gets a list of prospects from third-party sources as CSV files for marketing purposes, it may not be necessary or efficient to load them into Sales Cloud first and then sync them with Marketing Cloud. This can consume large amounts of storage in Sales Cloud, which has a limit based on the license type. It can also cause data quality issues, such as duplicates or outdated information.
A better option for UC is to load the contacts directly to Marketing Cloud using Import Definition, which allows importing data from external files or databases into Marketing Cloud data extensions. Data extensions are custom tables that store marketing data in Marketing Cloud. This way, UC can avoid storage issues in Sales Cloud and optimize the marketing process by sending marketing communications directly from Marketing Cloud.
To track prospects that are converted to customers, UC can have a reconciliation process that compares the contacts in Marketing Cloud with the accounts or contacts in Sales Cloud. This can be done using SQL queries or API calls to access and compare data from both platforms.
Alternatively, UC can use Marketing Cloud Connect to sync the converted contacts from Sales Cloud to Marketing Cloud using synchronized data sources.

질문 # 52
Universal Containers (UC) has deployed Salesforce to manage Marketing. Sales, and Support efforts in a multi-system ERP environment After reaching the limits of native reports & dashboards. UC leadership is looking to understand what options can be used to provide more analytical insights. What two approaches should an architect recommend? Choose 2 answer

A. AppExchange Apps
B. Wave Analytics
C. Weekly Snapshots
D. Setup Audit Trails

정답：A,B

설명：
According to the exam guide, one of the objectives is to "describe the use cases and considerations for using AppExchange apps and Wave Analytics". This implies that options A and B are both valid approaches to provide more analytical insights.

질문 # 53
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