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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Social Studio10%- Social media publishing and engagement
- Social analytics and reporting
- Content management and moderation
Ad Studio12%- Integration with advertising platforms
- Audience targeting and segmentation
- Campaign management and optimization
Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- GroupConnect and WhatsApp integration
- MobileConnect features and capabilities
Triggers7%- SOAP and REST API triggers
- Event-driven automation
- Data extension and trigger management
Journey Orchestration25%- Reporting and performance analysis
- Comparison between Datorama and Google Analytics
- Entry sources and audience evaluation
- Journey design and best practices
- Activities and decision splits
Interaction Studio8%- Personalization and decisioning capabilities
- Real-time interaction management
- Integration with other Marketing Cloud modules
Einstein for Marketing Cloud23%- Einstein Copy Insights
- Einstein Engagement Scoring
- AI-powered personalization and prediction
- Einstein Engagement Frequency
- Send Time Optimization

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q13-Q18):

NEW QUESTION # 13
Where are Topic Profiles configured for use in Command Center?

Answer: C


NEW QUESTION # 14
Where to create topic profiles in command center?

Answer: C


NEW QUESTION # 15
Which keywords does MobileConnect automatically recognize as STOP keywords?

Answer: B


NEW QUESTION # 16
What is the difference between an in-app message and an inbox message?

Answer: A


NEW QUESTION # 17
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

Answer: A


NEW QUESTION # 18
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