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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q202-Q207):

NEW QUESTION # 202
What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To host all Marketing Cloud Account Engagement landing pages and forms on your website
B. All of the above
C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
D. To allow emails to be sent from your domain

Answer: C

NEW QUESTION # 203
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
B. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
C. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
D. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

Answer: D

NEW QUESTION # 204
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. Dynamic Content
B. User Signatures
C. User Notifications
D. Email Templates
E. Social Posts

Answer: A,B,D

NEW QUESTION # 205
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
C. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
D. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Answer: D

NEW QUESTION # 206
How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
B. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
C. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
D. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

Answer: B

NEW QUESTION # 207
......

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