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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Data Modeling and Management	21%	- Data object selection and relationship definition - Contact identity and data governance - Reporting, data views, and tracking extracts
Topic 2: Integration	20%	- Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation
Topic 3: Automation	20%	- Journey Builder flow design - Automation Studio workflow implementation - Automation type and activity selection
Topic 4: Discovery and Architecture	16%	- Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability
Topic 5: Messaging	11%	- Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery
Topic 6: Account Configuration	12%	- Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q48-Q53):

NEW QUESTION # 48
Select available Social Media Connectors

A. CD Linkedln
B. AddThis
C. FullContact
D. Facebook
E. Twitter

Answer: B,C

NEW QUESTION # 49
How many Social Posting Connectors is it possible to create

A. You can create as many Social Posting connectors as you want
B. One each type
C. You can't use any Social Posting connector
D. Many but only one type

Answer: A

NEW QUESTION # 50
Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests. However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A. Ensure the two phrases are added to the "Filtered Keywords" data extension
B. Ensure the two phrases are added to a filtered keyword list
C. Ensure "Common Misspellings" is selected as one of the Reply Filters
D. Ensure the DNS Record Redirect is correctly configured

Answer: B

Explanation:
In Salesforce Marketing Cloud, Reply Mail Management (RMM) processes replies to email messages and can automatically take action -- such as unsubscribing a user -- when specific unsubscribe keywords are detected.

NEW QUESTION # 51
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
B. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
C. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
D. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

Answer: B

NEW QUESTION # 52
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Email Complain Rate
B. Spam complaints.
C. Click Through rate
D. HTML Open Rate

Answer: C

NEW QUESTION # 53
......

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