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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Evaluation and Strategy	17%	- Assess existing systems and integration points - Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives
Account Configuration	20%	- Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions - Implement data management and compliance policies - Configure account settings, security, and governance
Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
Email Marketing	10%	- Manage templates, assets, and content libraries - Design compliant and effective email campaigns - Apply email marketing best practices and deliverability standards
Automating Business Processes	17%	- Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic - Design and build automation rules, drip programs, and engagement programs
Lead Management	14%	- Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models
Personalizing the Prospect Experience	8%	- Ensure consent and data privacy compliance - Use dynamic content and custom assets - Create personalized experiences across channels

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q93-Q98):

NEW QUESTION # 93
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Immediately send prospects the resubscribe email template.
B. Move the unsubscribe link to the header of the email instead of the footer.
C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 94
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to List completion action on forms.
B. Add contacts to the program's Campaign as campaign members.
C. Use the Add to Nurture action on page layouts.
D. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 95
LenoxSoft has a " Demo Request " landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
D. Completion action on the form to tag " Submitted " > Automation rule to notify user with criteria of " Demo Request " landing page was viewed and tag isn ' t " Submitted " .

Answer: D

NEW QUESTION # 96
What is true about A/B testing? [Choose two answers]

A. You can disable A/B testing before and after email sent.
B. When you turn off A/B testing you will have to choose which version to keep.
C. It is recommended to test at least 5 different elements in your A/B tests.
D. You can only do A/B testing on list emails.

Answer: B,D

NEW QUESTION # 97
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
B. You can only create 50 custom fields in Marketing Cloud Account Engagement.
C. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
D. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce

Answer: C

NEW QUESTION # 98
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