Free PDF Marketing-Cloud-Account-Engagement-Specialist - Salesforce Marketing Cloud Account Engagement Specialist–Trustable Valid Exam Vce

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Analytics- ROI Analysis
  • 1. Attribution reporting
    • 2. Conversion tracking
      - Performance Tracking
      • 1. Email engagement metrics
        • 2. Campaign reporting
          Topic 2: Email Marketing and Engagement- Engagement Programs
          • 1. Drip campaigns and journeys
            • 2. Automation rules and triggers
              - Email Campaign Management
              • 1. Email creation and templates
                • 2. Testing and sending emails
                  Topic 3: Lead and Prospect Management- Segmentation and Lists
                  • 1. Segmentation rules
                    • 2. Dynamic lists and static lists
                      - Prospect lifecycle management
                      • 1. Scoring and grading
                        • 2. Lifecycle stages
                          Topic 4: Account Engagement Setup and Configuration- Connector Configuration
                          • 1. Salesforce CRM integration setup
                            • 2. Data sync and field mapping
                              - Business Unit and Account Setup
                              • 1. Initial configuration and setup steps
                                • 2. User roles and permissions

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                                  Associate Marketing-Cloud-Account-Engagement-Specialist Level Exam | Marketing-Cloud-Account-Engagement-Specialist Latest Test Format

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                                  Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q69-Q74):

                                  NEW QUESTION # 69
                                  What are the key technical items required to set up during implementation?

                                  Answer: A,B,D,E

                                  Explanation:
                                  The key technical items required to set up during implementation are tracking code, email authentication, CNAME and IP whitelisting. Tracking code enables Marketing Cloud Account Engagement to track visitor and prospect activity on your website. Email authentication improves the deliverability and reputation of your emails. CNAME or vanity alias provides a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements. IP whitelisting allows you to restrict access to Marketing Cloud Account Engagement based on IP addresses.


                                  NEW QUESTION # 70
                                  The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
                                  Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

                                  Answer: B

                                  Explanation:
                                  To test emails before sending them, the marketing team can use the test list feature in the testing tab of the email flow. This feature allows them to send test emails to a list of approved users who can view the links and variable tags as prospects will see them. The test list can be created in Marketing Cloud Account Engagement and added to the testing tab of the email flow. References: [Marketing Cloud Account Engagement Test List]


                                  NEW QUESTION # 71
                                  What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

                                  Answer: D

                                  Explanation:
                                  Explanation
                                  According to the Salesforce documentation, the feature in Salesforce that can be enabled to show landing page engagement data on a Salesforce Campaign page layout is Engagement History. Engagement History is a feature that allows users to view and report on how prospects interact with Marketing Cloud Account Engagement marketing assets, such as emails, forms, landing pages, and custom redirects. Engagement History can be enabled for Salesforce Campaigns, Leads, Contacts, Accounts, and Opportunities, and it can display metrics such as views, clicks, submissions, and conversions. Advanced Dynamic Content, Marketing Cloud Account Engagement Activities Visualforce page, and B2B Marketing Analytics are not features that can show landing page engagement data on a Salesforce Campaign page layout, as they are related to other aspects of marketing automation, such as personalization, activity tracking, and analytics.
                                  References: Salesforce documentation


                                  NEW QUESTION # 72
                                  What is a difference between a dynamic list and a static list?

                                  Answer: A

                                  Explanation:
                                  The difference between a dynamic list and a static list is that you cannot manually update list membership of a dynamic list but you can manually update list membership of a static list. A list is a collection of prospects that you can use to segment your audience, send emails, or perform other actions. A dynamic list is a list that automatically populates with prospects who match the criteria you set. A static list is a list that you manually populate with prospects or import from a file. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A static list is not updated automatically, so you can add or remove prospects from the list as you wish. You cannot manually update list membership of a dynamic list, because the list is controlled by the criteria. You can manually update list membership of a static list, because the list is controlled by you


                                  NEW QUESTION # 73
                                  A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
                                  What automation tool would effectively achieve this goal?

                                  Answer: A

                                  Explanation:
                                  The automation tool that would effectively achieve the goal of adding prospects to a list after they submit a form, but not retroactively applying actions to prospects that have already filled out the form, is a completion action. Completion actions are actions that are triggered when a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. Completion actions are executed in real time and only affect the prospects who complete the activity after the action is set up. Segmentation rules, dynamic lists, and automation rules are not suitable for this goal, as they are either retroactive, recurring, or based on criteria other than a specific activity. References Completion Actions Overview


                                  NEW QUESTION # 74
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