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| Section | Weight | Objectives |
|---|---|---|
| Automation | 20% | - Scheduling and monitoring automations - Journey Builder design and implementation - Automation Studio activities and workflows - Complex automation scenarios and best practices |
| Discovery and Architecture | 16% | - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design |
| Integration | 20% | - Data model support for personalized messaging - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting |
| Messaging | 11% | - Cross-channel messaging strategy - Message delivery and optimization - Content personalization and dynamic content - Email, SMS and push message design |
| Account Configuration | 12% | - User roles, permissions and security settings - Sender authentication and deliverability management - Account hierarchy and business unit setup - Mobile Studio configuration and features |
| Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Data import, export and transformation - Reporting, tracking and data views - Contact configuration and identity management |
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NEW QUESTION # 16
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
Answer: D
Explanation:
Explanation
To report on 'Not Sent' contacts in Journey Builder, Northern Trail Outfitters should use the standard report
'Subscribers Not Sent to'. This report shows how many contacts were not sent an email due to various reasons, such as unsubscribes, bounces, duplicates, or errors. References:
https://help.salesforce.com/s/articleView?id=sf.mc_rn_subscribers_not_sent_to_report.htm&type=5
NEW QUESTION # 17
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
Answer: A,D
NEW QUESTION # 18
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
Answer: A,D
NEW QUESTION # 19
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
Answer: B
NEW QUESTION # 20
Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud to sendcustomers frequent email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a better customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
Answer: A
Explanation:
To unify the messaging and branding of communications while still allowing personalization and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use Distributed Marketing. Distributed Marketing is a tool that allows marketers to create consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service Cloud users to personalize and schedule messages based on their customer interactions and preferences.References:https://help.salesforce.com/s/articleView?id=sf.mc_dm_distributed_marketing.htm&type
NEW QUESTION # 21
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