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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 2: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 3: Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Business Unit setup and hierarchy 3. Connector setup with Salesforce CRM
Topic 4: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 5: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 6: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q137-Q142):

NEW QUESTION # 137
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Create an automation rule to clear the opt out field on the leads and contacts.
B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
C. Run a permission pass effort to all of the leads and contacts who have opted out.

Answer: B

NEW QUESTION # 138
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect unsubscribed from an email
B. Prospect viewed a landing page
C. Prospect was deleted by a user
D. Prospect replied to an email

Answer: A,B

NEW QUESTION # 139
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. False
B. True

Answer: A

NEW QUESTION # 140
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
C. Create both a landing page and form using the enhanced landing page experience.
D. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Answer: D

NEW QUESTION # 141
A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Build dynamic lists respectively based off of those form submissions.
B. Add a form completion action to add prospects to the right Salesforce campaign.
C. Track downloads in the form reports and build different lists for all submissions.
D. Add a form completion action to apply a tag with the name of the piece of content.

Answer: D

NEW QUESTION # 142
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