Salesforce MCAE-Con-201 Exam Syllabus - Latest MCAE-Con-201 Test Cram

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Topic 2: Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Topic 3: Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Topic 4: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 5: Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Topic 6: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Topic 7: Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management
Topic 8: Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements

>> Salesforce MCAE-Con-201 Exam Syllabus <<

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q41-Q46):

NEW QUESTION # 41
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
B. The Country field has validation enabled and the updated field values did not match existing values.
C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
D. The user who performed the import is not the assigned user listed on the remaining prospects.

Answer: C,D

NEW QUESTION # 42
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. First Touch Model
B. Primary - Campaign Source Attribution
B, Einstein Attribution
C. Account-to-Opportunity Matching

Answer: A

NEW QUESTION # 43
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
B. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
C. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
D. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

Answer: D

NEW QUESTION # 44
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Instruct the user in the European BU to take a screenshot and email it to them to review.
B. Log out of the North American BU and log into the European BU to review the program.
C. Create a custom user role in the European BU with access to the folder the program is in.
D. Use the BU switcher in the North America BU to switch to Europe.

Answer: D

NEW QUESTION # 45
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
C. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program

Answer: A

NEW QUESTION # 46
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